Engagement
SIP
what is a special interest publication
another name for continuous service
what is auto renewal
offer to a sister brand
what is cross promotion
first letter of a marketing code
what is the channel
snapshot of customer information
What is customer pulse
customer self service
what is MySite
part of a club that entitles you to special privileges/content
what is a membership
gift with subscription
what is a premium
allows you to control when a new subscription starts
what is forward start date
special note to a recipient
what is label message
events, newsletters and membership
what are brand extensions
this promotion type should always come first in a customer journey
what is an email effort
commonly used holiday effort
what is BOGO
pre-populated a customer's information on a shop page
what is enable account lookup
determines the type of communication allowed with a subscriber
what are contact preferences
offering a subscriber more than two items
what is a bundle
fastest and most cost efficient way to get orders
what is online
post expire campaigns
what is a win back effort
sends the premiums to the donor on a gift subscription
what is donor gift bundle
additional contact person on an account
what is partner info
this term refers to creating content tailored to the preferences and behaviors of specific audience groups, boosting engagement rates
what is audience segmentation
this business metric, closely tied to loyalty programs, measures the likelihood of subscribers staying on long-term
What is customer retention rate
offer allowing subscribers read a magazine on their phone, tablet, or computer
what is digital access
this is determined by "Order Placed By"
what is audit category
shortcut links for customer service rep
what are Darwin eco system links