Blood Donation Basics
The Red Cross is the nation’s largest collector of this.
What is blood?
This type of site gives donors a predictable place to donate year-round.
What is a fixed site?
This team helps build community relationships and partnerships to support blood drives.
What is Humanitarian Services?
This organization is the #1 recipient/provider partner supported by the Red Cross.
What is the U.S. Military?
Fixed sites help improve this by making donating easier and more convenient.
What is donor retention?
These groups help us diversify the blood supply and better support patients.
What are diverse communities?
This testing program gives donors additional health insight information when they donate.
What is A1C testing?
These teams work together to improve blood drive performance and community outreach.
What are Recruitment, Marketing, Operations, and Humanitarian Services?
Humanitarian Services helps connect us with these types of groups in the community.
What are schools, churches, civic groups, and nonprofits?
Patients with this disease often benefit from a more diverse blood supply.
What is sickle cell disease?
This type of marketing partnership helps the Red Cross reach new audiences.
What is influencer marketing?
These events help engage donors and keep them coming back.
What are themed drives and donor appreciation events?
This phrase explains how the Red Cross moves blood products across the country.
What is “Collect locally, manufacture regionally, distribute nationally”?
Sharing donor and patient stories helps build this with the community.
What is trust?
This outreach focus helps encourage younger generations to become lifelong donors.
What are youth and school partnerships?