Who we're up against
This QMS competitor positions itself as a developer-first quality solution and often resonates most with highly technical software teams.
Ketryx
What's the number one reason buyers choose Ultralight post-acquisition?
Brand trust, reputation, medtech expertise
Deals often stall when this team isn’t involved early in the evaluation - especially when they believe we’ll slow down Jira workflows or duplicate their dev stack.
Product/engineering
Some people tool people are concerned that this tool will take the place of experts in medical fields, including the job of managing a Quality System
AI
We’re seeing fewer competitive encounters with this QMS vendor that was previously a major focus in our GTM strategy.
Qualio
This full system feature is often touted as a reason GG QMS customers stay.
Traceability & workspace linkages
This is the #1 objection we hear from early-stage companies on DIY solutions when evaluating an eQMS.
Not ready yet / No need
This is still not a requirement for registering with the FDA, despite upcoming alignment?
ISO 13485
This clinical competitor has inbuilt training for research sites to use, in the same platform as running the trial.
Veeva Clinical or Castor
This GG product is so flexible and easy to use, many customers can get started using it from the Academy alone
Clinical
When we don’t proactively position our holistic solution, including our medtech expert-led onboarding and support, prospects assume we’re just another software tool and go with this type of alternative.
generic eQMS
This type of medical device typically requires a clinical trial to demonstrate safety and effectiveness before clearance or approval.
Class III (high risk)