Name the technique
A catchy phrase or sentence used to help people remember a product.
Slogan
Using numbers, data, or research to sound more convincing.
Facts and statistics
The reason for the ad – to persuade, inform, sell, or change behaviour.
Purpose of a text
“I’m lovin’ it”
McDonalds
“Have a break, have a _________”
KitKat
Words that make the audience feel strong emotions like happiness, guilt, fear, or excitement.
Emotive language
Using jokes or funny situations to entertain and persuade.
Humour
The topic or problem a text is focused on – could be social, environmental, political, etc.
“The burgers are better at ____________”
Hungry Jack’s
“Oh what a feeling!”
Toyota
Repeating words, phrases, or ideas to make them stick in the audience’s mind.
Repetition
Using images, colours or objects to represent ideas.
Symbolism
Using a famous person to promote a product or idea.
"__________: The fresh food people"
Woolworths
"Lucky you’re with______"
AAMI
Making something sound better or worse than it really is for effect.
Hyperbole OR Exaggeration
Words like we, us, our to make the audience feel included.
Inclusive Language
The style of text used (e.g. bold, italic, script)
Font
“Snap, Crackle, Pop”
Rice Bubbles
Taste the rainbow
Skittles
The specific group of people the ad is aimed at (e.g. teenagers, parents, pet owners).
Target audience
Using bright or emotional colours and eye-catching images to grab attention.
Colours and visuals
Describing words used to make a product sound better or more appealing.
Adjectives
Impossible is nothing
Adidas
__ ______: It’s in the game
EA Sports