Chapter 1: Persuasion
What is the primary focus of persuasion as described in Chapter 1?
A) Forced compliance
B) Convincing through explanation and presentation
C) Demanding obedience
D) Issuing ultimatums
B) Convincing through explanation and presentation
Which of the following is NOT one of the Six Priorities that guide the eye of the viewer in digital media production?
A) Movement
B) Focus
C) Color
D) Brighter
C) Color
What automatically occurs in our brains when we view an image, even if no story is provided?
A) We ignore the image
B) We create a story to explain the image
C) We criticize the quality of the image
D) We become disinterested in the image
B) We create a story to explain the image
Which font family is known for reflecting the personal nature of handwriting?
A) Serif
B) Sans serif
C) Script
D) Blackletter
C) Script
What is the primary difference between the RGB and CMYK color spaces?
A) RGB is used for digital images, while CMYK is used for printed images.
B) CMYK is used for digital images, while RGB is used for printed images.
C) RGB utilizes primary colors, while CMYK utilizes secondary colors.
D) CMYK is used exclusively for monochrome images, while RGB is used for full-color images.
A) RGB is used for digital images, while CMYK is used for printed images.
Why are images such a pervasive form of communication in today's society?
A) They require minimal thought from the audience.
B) They can be easily shared with a single click.
C) They are entertaining.
D) All of the above
D) All of the above
What is the term used to describe the process of designing the content and technical aspects of an image?
A) Framing
B) Composition
C) Blocking
D) Scripting
B) Composition
According to Aristotle, what are the three elements of persuasion?
A) Character, emotion, and argument (ethos, pathos, logos)
B) Introduction, body, and conclusion
C) Theme, message, and story
D) Attention, interest, desire, and action
A) Character, emotion, and argument (ethos, pathos, logos)
What is the main characteristic of a monospace font?
A) Each letter has a different width
B) Letters are carved into clay
C) All letters have the same width
D) They are designed strictly for titles
C) All letters have the same width
Which historical figure is credited with shattering millennia of color theory by casting a beam of sunlight onto a prism?
A) Albert Einstein
B) Isaac Newton
C) Leonardo da Vinci
D) Galileo Galilei
B) Isaac Newton
What is a key element of persuasion in remote communication?
A) Direct confrontation
B) Trust
C) Power dynamics
D) Face-to-face interaction
B) Trust
What is the technical term for positioning actors and cameras in digital media production?
A) Scripting
B) Framing
C) Blocking
D) Directing
C) Blocking
Which of the following words is considered a powerful "power word" for persuasion?
A) Yesterday
B) Eventually
C) Instantly
D) Occasionally
C) Instantly
What does the term "serif" refer to in typography?
A) Fonts that don't have serifs
B) Fonts modeled after Roman letter carving
C) Fonts designed for titles
D) Fonts with wide spacing between letters
B) Fonts modeled after Roman letter carving
Which term describes the smallest component of any digital image?
A) Chroma
B) Hue
C) Pixel
D) Saturation
C) Pixel
What is the primary purpose of a Call to Action in visual persuasion?
A) To confuse the audience
B) To provide additional information
C) To tell the audience what to do next
D) To make the message subtle
C) To tell the audience what to do next
What does the Rule of Thirds divide the frame into?
A) Four equal parts
B) Six equal parts
C) Nine equal parts
D) Twelve equal parts
C) Nine equal parts
What does the term "workflow" refer to in digital media production?
A) The final product of the project
B) The series of steps for completing a task efficiently
C) The team responsible for creating the media
D) The location where the production takes place
B) The series of steps for completing a task efficiently
What is the term for the creative process of designing typefaces?
A) Font development
B) Font manipulation
C) Typeface design
D) Type modeling
C) Typeface design
What is a pitch deck primarily used for?
A) Creating long lists of information
B) Persuading investors to fund an idea
C) Showing unnecessary pictures
D) Designing overcomplicated charts
B) Persuading investors to fund an idea
What is the opposite of visual persuasion as described in the text?
A) Television advertising
B) Magazine advertising
C) White paper
D) Printed posters
C) White paper
What is the purpose of changing camera angles in digital media production?
A) To increase the production budget
B) To influence the storyline of the production
C) To determine the location of the shoot
D) To impact the emotional impact and detail captured in a shot
D) To impact the emotional impact and detail captured in a shot
According to the AIDA model, what is the final step in the persuasion process?
A) Generating desire
B) Establishing credibility
C) Providing detailed information
D) Creating visuals
E) Issuing a clear Call to Action and telling them the next step
E) Issuing a clear Call to Action and telling them the next step
Which term refers to the vertical spacing between lines of text?
A) Kerning
B) Line spacing
C) Tracking
D) Glyph
B) Line spacing
Which of the following is NOT a characteristic of bad visuals in a presentation?
A) Including unnecessary pictures
B) Designing slides to support the speaker's message
C) Using elements too small to read
D) Using only words when an image is needed
B) Designing slides to support the speaker's message