4 Letter Words
A potential customer that has reached the point of providing information to a business, such as name, email, phone, address, etc
What is a lead
You return to a bookmarked sponsored amazon product to read more product reviews
Consideration
When customers actively request, or approve of, being contacted in the future.
Expressed Permission
This marketing channel has a huge advantage since the business owner owns it. They don't have to pay to use it, and can use it often to promote content, special offers, updates, etc.
What is Email
While scrolling through instagram you come across one of your favorite influencers talking about a new coffee machine from Keurig
Awareness
The underlining motive or reason why a lead gives their information to a business in exchange for something of value.
Customer Motivation
Marketers use this tool on their website to rank for certain keyword phrases in order to drive traffic to their site and educate or entertain potential lead sources.
What is a blog
A Youtube ad pops up before your video of a box opening of a laptop you were recently looking at.
consideration
Guidelines and laws for how customer information should be treated to protect individuals and provide knowledge of how their information is used by companies.
Data Privacy
The number of stages in the lead generation funnel
Four
You do a google search for ergonomic chairs and find a blog post from the NY Times about 18 of the best ergonomic chairs. What stage in the lead funnel are you?
interest
Customers indirectly agree to being contacted, often by not removing technology or pre-populated elements that indicate approval
Implied Permission
For your Section 2 homework you are going to make a marketing ______
Plan
While on your favorite newsite you see an ad of a pair of boots you recently looked at for 20% off. You click on the ad a see a countdown timer to claim the discount, so you purchase.
Conversion
3 Types of channels digital marketers use to gather leads
Email, Display advertisements, Search engine marketing, Promoted social media, Native advertising