Different
Starting today you are a...
BRAND!!
What is the key to any personal branding campaign?
"Word of Mouth Marketing"
Power is....
Having influence in a particular field
Being CEO of Me Inc. requires you to act ______
Selfishly
Instead of climbing the career ladder think of your career as ____
Checkerboard/Chessboard/Maze
Your job title does not ------ you and your job description does not ------- you.
DEFINE, CONFINE
According to the article signing up for an extra project or extra work inside your organization can described as ____
Moonlighting
Don't sell the ____, sell the _____.
Steak, Sizzle
Name 2 groups you need to be loyal to as a brand
Colleagues, Project, Team, Customers, Yourself
A career is a ____ that teach you new skills, gain you new expertise, develop new capabilities, grow your colleague set, and constantly reinvent you as a brand.
Step 4
What do I want to be famous for?
1st step for most marketing campaigns
Visibility
Accomplish
As the CEO of your brand., your primary responsibility is to ____ in your own growth, to _____ yourself, and to ensure that your contributions are recognized and ______.
Invest, promote, rewarded
being a great teammate, an exceptional expert, a broad-gauged visionary, and a ____ are the four things you must measure yourself against to ensure success in a modern career
Businessperson obsessed with pragmatic outcomes
Every feature they offer in their product or service yields an identifiable and distinguishable benefit for their customer or client.
Feature-benefit
Be Conscious
Be mindful of the actions you take
If you want people to see you as
a powerful brand, act like a ______ _______
Credible leader
The article describes the personal brand equivalent of a software review group that provides honest feedback on your performance and growth as what?
User Group
What term is described as practically synonymous with a "dead end job" in the modern career landscape?
Manager
Start by identifying the qualities or characteristics that make you distinctive from your competitors or your colleagues.
Step 1
Be Skilled
Lean into your strengths
The name of the effect that takes place when strong aspects of a brand cause it to radiate a sense of power.
Strong brands can create a ___ effect that rubs off on you.
Halo effect
___ logic needs to holds for as long as you happen to be at that particular company
Win-Win
What is a crucial activity to do every six months to ensure your professional direction aligns with your evolving goals?
Reviewing and updating your mission statement