Event Marketing
The advertising platform you see on the sides of highways and roads when driving.
What is Billboards?
This is the top social media platform to use when targeting an older demographic.
What is Facebook?
Communication that is sent to announce an event and is the main way to share information with media outlets.
What is Press Release?
The city where the majority of country music is booked out of.
Nashville
Advertising is priced using gross rates, but the arena gets billed at this rate which is a savings of 15%.
What is Net?
The orientation that content for an Instagram Reel should be captured in.
What is Vertical?
An in-person event that is held to make an announcement and garner media attention.
What is a Press Conference?
The term for an event being placed on the booking calendar for one or multiple dates, but the event is not confirmed yet.
Hold(s)
Consumers need to be exposed to a message or advertisement this number of times before they are likely to take action.
What is 3?
There are three ways to engage with a Facebook post.
What is Like, Share and Comment?
A PR event the arena has hosted numerous times that occurs outside, typically at an intersection.
What is a Street Renaming?
The term used when promoters or agents are requesting you to send them a range of dates from your booking calendar.
Avails
A marketing tactic to organically promote events, commonly through partnering with local businesses in the community.
What is Grassroots?
Adding this to an Instagram caption garners more engagement.
What is an emoji?
A feel-good PR event where characters or performers visit local patients.
What is a Hospital Visit?
The person who directly represents an artist and acts as a crucial link between the artists and promoters.
Agent
The term for the best audience to market an event to based on age, gender interests and other factors.
What is Target Demographic?
The label that appears on a social media post indicating a business paid for the ad to show up in feeds.
What is a Sponsored Post?
Approved outlets receive this to gain access to cover an event.
What is a Media Pass?
The two documents the booker is responsible for obtaining prior to an event taking place.
A fully-executed contract and Certificate of Insurance