Customers
Google Way of Selling
8
How many learning paths does GDA own on Academy for Ads?
11
How many Mini Lab topics are we offering?
BSM
What is the acronym for GDA's Brand Solution Masterclass?
Learning path
What is a series of learning interventions designed to instill mastery of a topic?
Segmentation
What is the process for selecting target audiences?
97.7
What is the customer satisfaction score of GDA's elearning?
What is our most requested Mini Lab to date?
Kick-starter projects
What do C-level attendees commit to completing after their masterclass?
Outcome
What is something that a learner will be achieved and can be visibly seen?
What brings audience segments to life in a way that provides direction for curriculum development or marketing plans?
Activate customer-centric learning
What is the name of one of BSM's learning paths?
Gap audit
What is the main authentic activity in the Performance measurement foundation Mini Lab?
Primer
What does GDA call their activities designed to stimulate thinking about the session topic?
Action plan
What is an example of an authentic learning activity?
Motivation
What is my customer's desire to learn?
Mobile transformation
What is the first learning path GDA built on Academy for Ads?
Attribution
What is the main topic of the Holistic view of the customer Mini Lab?
Now, next, long
What activity is designed to help sellers keep their conversation going with their client?
Needs analysis
What do you call a research project designed to understand what a customers skills gaps and appetite for training is?
Goals
What is it that my client hopes to achieve with a programme?
Find marketing signals
Write relevant messages
What is an outcome from the Messages and formats Mini Lab?
KPIs
What topic is covered in BSM, PM, and Perf M?
Understand
What is an example of a verb to never, ever, ever suggest as a learning outcome to a client?