P.C. is for Me
Dollars and $ense
"Excel"lent!
To Make or not to Make that is the ?
Take the "Long Way" Home
Potpourri
100

Describe 2 defining characteristics of the perfectly competitive market. 

IDENTICAL PRODUCT, LOTS of buyers and sellers, ease of entry and exit, price taker, etc.

100

What are the axes (X and Y) on the production function? 

X axis is inputs (such as labor) and Y axis is output (such as widgets)

100

The difference between Total Revenue and Total Cost is referred to as: 

Profit (or Loss if it's negative)

100

Who's MR. MC? Name the Acronyms and explain what the point of it is.

Marginal Revenue = Marginal Cost is the profit maximizing quantity.

100
How do you know that you are in the SHORT-RUN? 

You have at least ONE fixed cost that you can't get out of.

100

Name the author of our Summer Reading.  (FIRST AND LAST NAME)

Charles Wheelan

200
WHO is MR. DARP? Name each part of the mnemonic.

Marginal Revenue = Demand = Average Revenue = Price (this is the acronym that refers to the PC firm's demand curve).

200

The property whereby when additional variable inputs are added, the additional output added decreases. 

Diminishing Marginal Product 
200

Define variable cost and give an example. 

A variable cost is one that increases as output increases (examples would include wages, materials, etc.)

200

When will the firm "shut down".  Explain using price and other cost measures. 

If Price falls below min. AVC the firm will shutdown. (P<AVC, TR<TVC)

200

When LR-ATC is rising, this is referred to as: 

Diseconomies of Scale

200

What do economists call it when there is a cost imposed on a bystander who is neither a buyer or a seller in a transaction.  Give the term.  

Negative Externality

300
What IDENTITY describes allocative efficiency? Use price in your answer. 


P = MC (Price = Marginal Cost)

300

This value gets closer and closer to ATC as output increases.  Name it.

Average Variable Cost

300

Another name for zero economic profit is ______ profit. 

NORMAL

300

How should the P.C. firm change its actions (decisions) if MARKET PRICE increases?

It should INCREASE its production quantity.

300

State the "Exit" point for in terms of market price. 

Firms exit when Price < ATC

300

Who is the current C.E.O. of Berkshire Hathaway? (First and Last Name)

Warren Buffet

400

What does the term EFFICIENT SCALE mean? Explain in terms of production costs. 

The EFFICIENT SCALE refers to when the firm is operating at its MINIMUM ATC (average total cost)

400

What is the CALCULATION for MARGINAL COST?


Determine the CHANGE in TOTAL COST relative to the CHANGE IN OUTPUT (marginal product)

400

Explain the difference between "economies of scale" and "increasing returns to scale"

Economies refers to the relationship between scale and $cost measures; whereas increasing returns refers to the input/output relationship (double plant size and quadruple output)

400

A PC firm is producing where MC > MR, what SPECIFIC change should they make to improve their current decisions? 

They should REDUCE QUANTITY to get to their MR = MC point. 

400

How do you know when the P.C. market is in a Long-Run Equilibrium

Price = min. ATC (at MR=MC); operating at productive efficiency

400

Name the 2-word term used for when an insider informs the press or government about unethical practices at an organization.

Whistle blowing

500

EXPLAIN: a) what productive efficient means, and b) the PROCESS whereby the P.C. market accomplishes this in the LR.


Productive efficient means producing where P = min. ATC; this occurs because profits attract entry, increase supply and bring price back down to ATC (and losses are driven out by exit)
500

Explain how and why the SHORT RUN ATC is U-SHAPED. Specifically, what causes it to fall and then later rise?


Falls due to spreading of FC over increased output; MC rises due to D.M.P., this brings up AVC, which brings up ATC. 

500

Explain WHICH is larger and WHY - accounting profit or economic profit; use the terms EXPLICIT and IMPLICIT costs in your answer. 

ACCOUNTING profit is larger because it deducts only EXPLICIT costs, whereas economic profit deducts BOTH explicit AND IMPLICIT (O.C.) costs.

500
EXPLAIN how we find (identify) the PC firm's SHORT-RUN supply curve. 

It is the PC firm's MC curve above MIN. AVC.

500

Explain the U-SHAPE for the LONG-RUN ATC. (Different from explanation for SR-ATC).  Explain the falling portion and the rising portion.

LRATC falls due to specialization of plant as you increase SCALE and LRATC rises as the size gets so large that there is duplication of effort/bureaucracy/mismangement/miscommunication.

500

George Akerlof's analysis of information asymmetry was entitled: The Market for ____________ "

Lemons