Market Research
________ is the first step of market research process
Define the problem
demand had __________ relation with price
inverse
what does STP stands for
Segmentation targeting positioning
___________states that behaviors are learned by connecting a neutral stimulus with a positive one, such as Pavlov's dogs hearing a bell (neutral) and expecting food (positive). The learned behavior is called a conditioned response.
Classical conditioning theory of LEARNING
early adopters are part of the _________ phase
introduction
Collecting information is the second step of market research process
False
With the increase in consumer preference for a complementary product what will be the effect in demand
increase
Individual marketing is a part of concentrated/ micro marketing
micro marketing
Car Honk Anxiety is an example of classical conditioning theory of learning
True
star in ansoff matrix means means____________
high growth rate
high market share
Marketing research is the systematic ________, ________ and _________ of data about problems relating to the marketing of goods and services.
gathering, recording and analyzing
what is the state of equilibrium
where demand is equal to supply
In TAM SAM SOM approach
SOM stands for?
Serviceable Obtainable Market
seasonal clothes are example of _________utility
(time/form/possession)
time
push strategy is part of __________
growth phase
Field survey is an example of___________
specialty line market research
Two features of oligopoly market are
ans will vary
developing a marketing mix is part of ____________
market positioning
getting an award is an example of _________ need under maslow's theory
esteem
Sidewalk salt is an example of _________ utility
time
Name any three research approaches
Observational research
Ethnographic research
Focus group research
Survey research
Behavioral research
Experimental research
What is the difference between change in quantity demanded and shift in demand curve
change in quantity demanded can be along the demand curve and shift can be leftward or rightward shift and a new demand curve is formed
develop selection criteria is part of ___________
market targeting
TU=sum of MU True or false
True
auto-renew is an example of ______ utility
possession