BI
AI
EMBED
Customer Stories
Sales Process
200

In this BI architecture, every click sends a query straight to the warehouse instead of reading from a pre-built, in-memory extract.

What is live (direct) querying?

200

Sigma's natural-language interface, designed to work like a data analyst, lets users ask questions in plain English and see each step of the analysis.

What is Ask Sigma?

200

Building customer-facing dashboards directly into a product, instead of sending users to a separate BI login, is known by this two-word term.

What is embedded analytics?

200

JamLoop reported cutting costs 67% after moving to Sigma from this BI vendor.

What is Domo?

200

Reps submit their weekly forecast, deal by deal and in aggregate, in these three categories.

What are Commit, Gut, and Best Case?

400

This Sigma formula function returns a value from the previous row in a table's sort order, mirroring a SQL window function.

What is Lag?

400

Sigma's formula-bar feature for summarization, classification, and open-ended prompting directly on warehouse data.

What is AI Query?

400

In this architecture, one deployment serves many customers, each seeing only their own isolated data.

What is multi-tenancy?

400

Golf course management platform Teesnap's case study is titled "Why Teesnap left this BI tool for good."

What is Tableau?

400

To exit S1, the second meeting must be confirmed verbally on Gong and scheduled within this many days.

What is 60?

600

When the same metric shows different numbers across teams' extracts and spreadsheets, a governed semantic layer aims to restore a "single source of" this.

What is truth?

600

Sigma says Ask Sigma gives users this quality by showing its logic and letting them edit any step of the analysis.

What is transparency?

600

This streaming-technology company's case study highlights embedded dashboards and eliminating external viewer licensing headaches.

What is Wurl?

600

Global POS provider Clover reported this percent improvement in time to data insights.

What is 90%?

600

The COTM quadrant fields are Current State, Negative Consequences, Future State, and this.

What are Positive Business Outcomes?

800

This Sigma feature lets users type or edit rows in a table and write them back to the warehouse, enabling budgeting and forecasting.

What are input tables?

800

Originated by Anthropic, this three-letter protocol standardizes how AI agents connect to tools and data sources; Sigma has said it plans expanded integrations.

What is MCP (Model Context Protocol)?

800

This company reported a new revenue stream and 7x faster reports with Sigma.

What is Payload?

800

Agero, a roadside-assistance technology company, reported this multiple increase in self-service analytics alongside 50% lower BI costs.

What is 5X?

800

This gate between S2 and S3, attended by the champion, AE, and RVP but no SE, is required for CAE only on deals of $50K+.

What is the SAM (Stakeholder Alignment Meeting)?

1000

In Sigma, this reusable, governed object lets teams define tables, joins, and metrics once and share them across many workbooks.

What is a data model?

1000

By default, this Sigma account type has no permission to use Ask Sigma.

What is View?

1000

In 2025, Sigma added this capability to embedded analytics, letting end users move from passively viewing data to actively collaborating and writing back.

What is embedded writeback?

1000

This digital manufacturing marketplace reported real-time manufacturing insights and 50% more data-team capacity.

What is Fictiv?

1000

A simple license overage on an upsell follows this stage path.

What is S2 to S6?