Wax Pass Challenges
The Consistent guest who never purchases a wax pass
create trust with this guest by calling the guest by their name, asking about their experience to determine how you can help them save!
What are the three guest types
Wax passer- occasionalist- routinist
How often does the stir stick get disposed of
After every guest
How can you increase the guests value of service
explain proper aftercare regimens that can extend and enhance their wax
What is our upcoming product release?
Peppermint collection
The I'll get it next time guest
create a sense of urgency and highlight the guests frequency
What opportunities do you have with a wax passer
Recommend product and service pairings for the next visit- encourage adding their new service to their wax pass- make sure they continue to renew the wax pass- rebooking consistency
What products are used to clean the wax pot?
Alcohol, cotton rounds or paper towels
What is an optional step in waxing?
Baby powder
What is the current expiration on our unlimited package?
13 months after purchase
the inconsistent guest who never purchases
remind the guest they can come at their own frequency and still save
What typically brings the occasionalist into visit?
Events, Holidays, and trips
When should clean table paper be pulled onto the bed
when the guest enters the room
What two platforms do guests rate us on?
SMG and Edge
What are our two new promos to drive guests to center
early bird and happy hour
The guest with financial hurdles
focus on what the guest would be saving or try a smaller commitment package
How do you delight the routinist?
acknowledge brand loyalty- make them feel confident about their routine even if it isn't the standard 4-6 weeks, lean into education and skincare consultation
How long should tools stay in the barbicide?
15 minutes
What accomodations can a guest ask for with our new ADA prompt?
Bringing a Personal Assistant
Need Bed moved to accommodate for mobility aid
Prefer Wax Specialist to Wear Mask
Preference to Have Wax Services Performed from Chair/Scooter
Need Pictorial Direction (Guest is hearing impaired, non-verbal, etc.)
Need Additional Time to Undress/Dress
Chat Free Session Requested
Cannot Lie Flat on back/ or face up
Need Stool to Get into Bed
What is our upcoming refer a friend promo?
refer a friend and get $20
guest who still has packages during promo season
assume the sale and elaborate on how you want this guest to get the best savings possible
Which guest type visits most often?
the wax passer
When should a guest be turned away for health or medical reasons?
visible STD outbreak, yeast infection, on certain aging or acne medications prior to the timeline
A guest who buys retail is how likely to return?
80%
What are all of our upcoming product releases through 2025
IHS patches, Peppermint collection, aloe bi-phase lotion, all over deodorant cream, travel kit, pumpkin collection