SEM Basics
This marketing strategy increases website visibility on search engines.
What is Search Engine Marketing (SEM)
SEM ads appear on these pages when users search something
What are search engine results pages (SERPs)?
These determine when search ads appear.
What are keywords?
This metric counts how many times an ad appears.
What are impressions?
This AI tool is commonly used for marketing content and research.
What is ChatGPT?
This person is credited with coining the term “Search Engine Marketing.”
Who is Danny Sullivan?
This pricing model means advertisers pay each time someone clicks their ad.
What is Pay-Per-Click (PPC
This keyword match type allows ads to show for related searches.
What is broad match?
CTR stands for this metric.
What is Click-Through Rate?
This AI tool is used to generate images for marketing content.
What is Midjourney?
These are the three major search engines mentioned in the presentation.
What are Google, Yahoo, and Bin
These ads appear across websites, apps, or YouTube
What are display ads?
This keyword match type shows ads only for the exact search phrase.
What is exact match?
This metric measures how many users complete a desired action.
What is conversion rate?
GenAI tools help marketers create this type of content faster.
What is marketing content or ad copy?
SEM mainly focuses on this type of advertising.
What is paid search advertising?
This part of a search ad acts as the main title
What is the headline?
This keyword tool from Google helps businesses research search terms.
What is Google Keyword Planner?
ROAS measures this
What is Return on Ad Spend?
Even when using AI marketing tools, businesses still need to focus on these.
What are keywords?
SEM helps businesses generate website traffic that may turn into these potential customers.
What are leads?
This feature adds extra information like phone numbers or additional links to an ad.
What are ad extensions?
This concept means keywords should align with what the customer is actually searching for.
What is customer intent?
CPC stands for this advertising cost metric.
What is Cost Per Click?
This GenAI benefit allows marketers to tailor ads based on user behavior and search intent.
What is personalized marketing?