Quant
Marketing
Management
Micro
Potpourri
100

What econometric goodness of fit measure is also known as the coefficient of determination?

R-squared

100

What animal describes a trader who thinks prices will fall?

Bear

100

What is the name of the action taken by a manager to give employees expanded authority to solve problems as they arise?

empowerment

100

True/False.  The demand of a good changes when the price of that good changes.

False. Quantity demanded changes

100

What category of goods have very high income elasticities?

luxury goods

200

Qualitative factors may be represented in regression analysis by specification of what type of variables ?

Dummy!

200

What is a marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, has only one marketing program for everyone?

Mass marketing

200

What risk management tool transfers risk to a third party for the payment of a specified fee?

insurance

200

The practice by monopolists of charging different prices to different consumers is called _________  __________.

Price discrimination

200

The top agricultural state in the United States is:

California

300

What states that, for a given distribution, as the sample size increases the sampling distribution of the mean approaches a normal distribution?

Central Limit Theorem

300

The vertical difference between the primary and derived demand curves is called what?

marketing margin

300

What is estimated total costs of production for a given enterprise divided by the estimated yield?

Break even price

300

If a manager knew that he or she faced an elastic demand for a product, what would happen to total revenue if price increased?

decrease

300

Spencer Johnson's best-selling book dealing with change in work and life is entitled "Who Moved My ________?"

Cheese

400

The White Test is used in econometrics to test for

heteroskedasticity

400

A pricing strategy where a firm uses unusually high prices to enter a market even at the risk of losing customer, but to achieve high profits.  Success of this strategy usually depends on the uniqueness of the product.

market skimming

400

Why do many businesses use moving averages in their forecasts?

They reduce the influence of outliers

400

What type of demand exists when the demand for an input is caused by the demand for a product produced with that input?

derived demand

400
Is the US a net agricultural importer or exporter

importer

500

Given the total cost function: TC = 750 + 10X + .05X^2 what is the equation for marginal cost (MC)?

MC = 10 + 0.1X

500

The naïve adaptive price expectations model in which suppliers are myopic and always expect price in period t-1 to prevail in period t.  This model is called?

the cobweb model

500

In Michael Porter's Five Forces model, if suppliers' products become more differentiated or switching costs increase, supplier power __________.

increases

500

A non-binding price floor causes:
a) excess supply

b) excess demand

c) neither a or b

C

500

This famous economist demonstrated the concept of diminishing marginal productivity using a pin factory as an example.

Adam Smith