Glossary/Terms
What does DMP stand for?
Data Management Platform
What are the three types of data sources?
1st, 2nd and 3rd party data
What is a destination?
System where data can be shared from Audience Manager to a third party
What is the homepage of Audience Manager called?
Dashboard
What cloud within the Adobe Experience Cloud does Audience Manager sit in?
Analytics Cloud
What is a DSP, define the acronym and what it does?
Demand Side Platform, helps marketers manage buying advertisements
Where can you purchase 3rd party data within Audience Manager?
Audience Marketplace
Name the three types of destinations
Cookie, URL and Server to Server
What feature would you use to duplicate high value audiences in order to attract new users?
Look-alike Modeling
What year was Audience Manager launched?
2011
What does DIL code stand for and what does it do?
Data integration library, javaScript code written to retrieve data from non-Adobe analytics platform
What's the difference between a signal, trait and segment?
Signal - an undefined key-value pair
Trait - defined signal
Segment - singular or combo of traits
What are the two ways in which data can be sent through a server to server integration?
batch and real-time
What is an addressable audience?
Audience overlap between all properties where Audience Manager is ingesting data
Name three industry verticals that use Audience Manager.
Financial Services, Media & Entertainment, Automotive & Tech, Telcom, Travel & Hospitality
What does BAAAM stand for?
Bulk APIs for Audience Manager
What Adobe solutions can Audience Manager ingest data from?
Adobe Analytics and Adobe Campaign
What is the preferred destination type?
Server to Server
What feature would you use to track one user across devices or multiple users on one device?
Profile Merge Rules
Describe one publisher use case and one advertiser use case.
See use cases here: https://marketing.adobe.com/resources/help/en_US/aam/c_usecase_intro.html
What is demdex?
The company Adobe acquired for Audience Manager technology
Define recency and frequency and how it ties into segment qualification.
Recency - number of days in which user performed action
Frequency - number of times user performed action
When set, users will only qualify for segment if performing action matches recency and frequency intervals set
Name 3 types of destinations
DSPs, Ad Servers, Ad Networks, Onsite Targeting
What feature would you use to test performance of mutually exclusive segments across different destinations?
Audience Lab
How do you integrate Audience Manager to mobile and non-web applications (iOs, Android)?
SDK (software development kit) libraries