Messaging
Uses banner and pop up ads
Mobile Web Marketing
Ads that appear in launched apps
Mobile Application Advertising
can include images or video, up to 500 characters
MMS
Uses full screen ads
Interstitial Advertising
When local businesses use the mobile device’s GPS to send ads to users close by
Geo-Location advertising
Ads that usually run before video user is watching
Mobile Video Advertising
the use of interactive gaming technology to deliver embedded advertising messages to consumers
Mobile Advergaming
The most inexpensive type of mobile marketing
SMS
Is effective in getting people attention
Banner ads and Pop up ads
being able to get specific about the audiences that you target with your promotions
Hyper-targeted audiences
Ad is reaching more people
There are more users that are watching mobile videos because more people have a mobile phone
Increase brand awareness
creates an interaction with the brand by spreading word of mouth with their known people
Short messages
You are limited to 160 character in a SMS message
What are its disadvantages
It is intrusive and will make consumers want to exit out
Opt-In Requirements
only works when users actually use the location technology that's on their phones AND give verified apps access to that data
Video doesn’t promote itself
Due to the staggering number of videos online, it’s not possible to simply post a video and hope for the best
Higher Cost
expensive campaign even though creation cost of mobile games