4 P's
This type of pricing is when you set prices low in order to saturate the market with your new product.
What is penetration pricing.
What is Utility in marketing.
The usefulness of a product.
Sells in all suitable outlets
ADVANTAGES: complete market coverage
DISADVANTAGES: lost prestige and quality
This an example of what?
STATISTICS ABOUT A POPULATION IN THE TERMS OF PERSONAL CHARACTERISTICS SUCH AS AGE, GENDER, INCOME, MARITAL STATUS, ETHNIC BACKGROUND, OCCUPATION, AND EDUCATION are all examples of what market segmentation?
What are Demo graphics
This % of a product’s retail price is spent on developing, designing, and producing the package
10%
This price strategy uses offering complementary products to create a package that is sold for one price.
What is bundling.
Taking raw materials and making them more useful is an example of what utility?
Form Utility
Occurs between manufacturers, wholesalers, and retailers in the same channel Coke wants Target to sell their new pop. Target doesn’t want to sell it, because consumers don’t like the taste. This is an example of what?
Virtical Conflict
SEGMENTATION OF THE MARKET BASED ON WHERE PEOPLE LIVE are an example of what Segmentation?
Geographics
This is the first step in new product creation.
Generating Ideas
Product, Price, Place and Promotion are the 4 p's of this?
What is the Marketing mix.
Having a product available where customers can easily buy it is an example of what utility?
Place Utility
involves one or more intermediaries (middlemen)
Retail Stores, on-line retailers. This is an example of what?
Indirect Distribution
GROUPING PEOPLE BECAUSE OF A SIMILAR LIFESTYLES OR LIFE STAGE. SEGMENTING PEOPLE BASED UPON SIMILAR ATTITUDES, OPINIONS, AND VALUES is an example of what?
Psychographics.
The image and personality of a product, service, company, or individua lthat a business is marketing is an example of what?
Brand or Branding
Coupons and Premiums, Store Displays, Sponsorships and free samples are all an example of what type of Promotion?
What is sales promotion.
Having a product available at a certain time of year, or a convenient time of day, or delivered within a certain period of time is an example of what type of Utility?
Time Utility
Introduction, growth, maturity, and Decline are all part of what?
Life cycle of a product.
Headline, Illistration, Copy, and Signature is examples of what?
4 parts of print Advertisment
This is would be the team name of a NFL team.
What is Brand Name or Trade Name
New Products account for this % of total sales for major consumer goods companies
35%
Form, Place, Time,Possession, Information, Task are examples of what?
The 6 types of Utility
This is the stage of the life cycle where products reach it's highest level and level out.
Matuirty stage.
A promotional method used to create a favorable business image, advocate for change, or take a stand on an issue is an example of what?
Institutional Promotion
This is would be the logo without words of a nfl team or business.
What is Brand Mark