name that motivation
People often rewatch comfort shows after stressful days because media can provide _____.
Escape / relaxation
commonly used for relaxation, fun, mood management, and background companionship.
Spotify/Apple Music
A researcher believes violent video games influence every player in the exact same way.
passive audience/ straight line effect
Uses & Gratifications Theory argues that audiences actively choose media based on their needs and motivations.
true
Someone watches YouTube tutorials to learn how to cook a new recipe.
Information seeking
heavily associated with binge watching and escape gratification.
Netflix/ Hulu/ peacock/ hbo max
A student chooses Spotify playlists depending on their mood, workout, or study goals.
active audience
The straight-line effect of media assumes audiences interpret media messages in completely different ways.
false
A student listens to Spotify while studying because silence feels distracting and lonely.
Companionship / background entertainment
hort-form personalized content driven by algorithms and active audience selection.
TikTok
Someone mindlessly leaves the TV running in the background every night without paying much attention to it.
passive media consumption
According to Uses & Gratifications Theory, the same media platform can satisfy different needs for different people.
true
Watching love island mainly to gossip with friends later satisfies this social motivation.
social interaction
consumed for information seeking, entertainment, and companionship during routines like driving or working out
podcasts
A person intentionally searches YouTube for financial advice videos before investing money.
active audience
Rubin’s typology suggests all media use is completely random and unintentional.
false
A person binge watches Netflix for hours simply out of routine rather than intentional interest in the content.
habitual media use
allows users to actively create, share, comment on, and personalize content in real time
all social media
A politician assumes one advertisement will persuade all voters equally regardless of personal beliefs or experiences.
straight line effect
Modern interactive media strengthened Uses & Gratifications Theory because audiences can now personalize, search for, and engage with content more directly.
true