Show:
Staff
Agencies
Corporate Materials
Electronic Resources
The Hunting Game
100
Who can advise you on nutrition compliance in your market?
Jenny Heap (but first check Huddle to make sure that information doesn't already exist)
100
Which agency is responsible for Identifying and managing strategic and measurement research?
Sterling Rice Group (SRG)
100
When something is designed or created in market, what are the steps to share the design with HQ?
For all advertising - share with Stacey and Melissa (for global image review) For all other designs, materials - share with Melissa for global image review
100
Huddle is our Primary and preferred tool to share information, files and manage projects. What is the Secondary File Sharing option (if Huddle doesn't work?)
Dropbox
100
Where is the ABC FY13-14 Master Marketing Budget saved? (the first team to find it wins) Ready...set...go!
Time's Up!
200
What are Dr. Karen Lapsley's primary responsibilities?
Karen manages the nutrition, production and technical research programs
200
What agency/organization is responsible for material review for nutrition compliance as needed.
Cantox
200
What is a good resource to check general industry statistics? (ie. share of global production, shipments by region, top world destinations etc)
The Almanac
200
Where do I find nutrition research plans?
Huddle / Nutrition Research to marketing / Nutrition research pipeline
200
Find the Bees & Pollination tool kit (the first team to find it wins) Ready...set...go!
Time's Up
300
Who can help me coordinate a conference call with various staff members and agency?
Cheryl Finn, Senior Global Administrator, Global Marketing
300
Which agency is responsible for setting creative and design style for market and develop advertising creative?
Bravo (China) Adept (India)
300
What is the main purpose of the Almond Tin?
To educate consumers, health professionals and media about the ideal portion size of almonds that should be eaten on a daily basis, to get the nutrients and benefits from almonds. In some markets the tin also communicates the portability message.
300
What document must be provided to any staff or vendors producing creative/design materials (brochures, photography, film, websites etc)
Brand Guidelines
300
Find the Job Open & Project Brief template (the first team to find it wins) Ready...set...go!
Time's Up!
400
Who is the current chairman of the Emerging Markets Sub-Committee?
Mark Masten
400
Which agency is responsible for message development to build reasons to believe in all PR and Social channels?
H&K (China) PN- The PRactice (India)
400
In consumer communication which is the preferred logo version? A. Logo by itself B. Logo with "Almond Board of California" lock-up C. Logo with Regional Website URL lock-up D. A & C
D. - if have a regional website it is always preferred to include that as the lock-up. If don't have a website, or it's not in working order, the logo by itself is best.
400
I need some new ideas & inspiration, where do I go?
Huddle / Inspiration & Collaboration
400
Find the 2013 Global Perception Study (the first team to find it wins) Ready...set...go!
Time's Up
500
What are Becky's responsibilities as the Asia Liaison?
1) ensure the needs of headquarters from the Asia region are met to the standards of our organization and that processes we establish are practiced in the region to simplify, clarify and communicate better throughout our programs. 2) ensure that they are reviewed on occasion by the Asia regional team for improvement or adaptation if needed for the region or even for improving all our global programs. 3) ensure the needs of the Asia region are represented at headquarters and amongst our global colleagues. 4) create efficiency in consistency for executive staff at headquarters and for rolling out our Asia programs with our in-market partners.
500
Which agency is responsible for: Digital strategy alignment to market strategy and PR and Advertising programs?
Open Tide (China) N/A (India)
500
I want to create a consumer collateral piece for my region. Where do I start?
Get inspiration from global partners - look through Huddle Collaboration/Inspiration Workspace. If you see something you like - reach out and ask about it, you can even get art files. Put a brief together for your regional creative partner to start the creation. Consult the brand guidelines. Check with Melissa if you are unsure design is within guidelines. Final approval by Melissa.
500
I'm looking for some almond snack photography. Where do I go?
Media Valet
500
Find the ABC print color palette (the first team to find it wins) Ready...set...go!
Time's Up!