Now I know
my ABC's
next time won't
you sing
with me
100

Morphology

how we form morphemes, how we combine words, add prefixes or suffixes.

100

Anaphoric

“fifi is a poodle, she won the dog show” - two statements that may or may not have any relation.

100

Insight

solving a problem in the mind, having a EUREKA moment, knowing that that thing will work.

100

Divergent Production

Want lots of ideas, may or may not be wonderful or outstanding. Lots of options

100

Recognition Heuristic

how strong a memory or concept is in recent memory, such as the capital of Canada, and picking the city name that has been heard of before.

200

Syntax

how we arrange words into sentences

200

Instrument

“she pounded in the nail”, assuming that she used a hammer even though there is no reason to assume that

200

Fixation

stuck on something, doing something over and over again.

200

Convergent Production

one best answer, looking for the best and similar answer.

200

Illusory Correlation

believing that two things are related that may not be, such as black cats and bad luck

300

Phonemic Restoration

being able to interpret phonemes despite interruption, such as dropping a cup while talking and still being able to understand what someone says, despite the noise.

300

Causal Inferences

drawing assumptions about a conversation based upon the clues displayed throughout the participants tones and attitudes as well as the general content of the conversation.

300

Functional Fixedness

stuck on how an object should be used instead of being able to be versatile. Using an object for ways that the object wasn’t intended to be used.

300

Algorithm

well defined set of steps that are meant to solve a problem. For example, FOIL.

300

Representative Heuristic

how well an example fits related to the prototype (for example, being a basketball scout and saying that this player looks like MJ or LeBron)

400

McGurk Effect

what we are hearing is different from what the mouth of the person speaking produces. (Lah, Bah example)

400

Lateralization

certain parts of the brains do certain things, such as language being usually In the left hemisphere.

400

Means - End Approach

dividing the big problem into smaller problems. (rubiks cube, getting four corners, then a side, etc.)

400

Heuristics

problem solving strategies that that are short cuts.

400

Base Rate Fallacy

ignoring how common something is, such as how common truck drivers are in the truck driver v.s. English professor example

500
Lexical Ambiguity

a word or sentence that has multiple meanings (“they threw stones at the bank”)

500

Trial and Error

keep on trying, assuming that most attempts will fail

500

Hill Climbing Approach

take the path to solving a solution that appears to lead to the solution. (For example, two paths lead to a hill, if you want to get to the top of the hill, take the path that looks that way)

500

Availability Heuristic

how likely something is to happen based upon experience and interaction with the thing or concept

500

Conjunction Fallacy

conjunction is always wrong because it is more specific, even though the other option is all encompassing, such as spilling coffee or hot coffee.