Abu Dhabi
Government
Customer Experience
International Benchmarks
Surprise!!!
100

What Abu Dhabi platform provides integrated access to family services, aligned with customer experience principles?

TAMM Platform.

100

In the Service Design Framework, what step assesses how mature a government entity is in CX?

Maturity Assessment.

100

What is the name of the visual map that shows all customer steps, emotions, and touchpoints?

Customer Journey Map.

100

What method helps service designers compare their services with the best performers in other governments or industries?

Benchmarking Studies.

100

Which country created ActivityHero, a platform that helps parents find after-school activities for kids?

USA.

200

In the 4Ds model from the course, what is the first phase for improving government services?

Direction.

200

What is the principle that ensures services are designed based on citizen needs, not internal processes?

Public-Centered Design.

200

What fictional profile helps service designers understand a typical customer’s goals and challenges? 

Persona.

200

Which platform from the USA uses AI to suggest personalized after-school activities and camps for children based on their interests and schedules?

ActivityHero.

200

What’s the most visited tourist destination in the world?

France - Paris.

300

According to the framework, what continuous culture should Abu Dhabi services cultivate to improve CX?

Evidence-based, continuous improvement culture.

300

What structured approach encourages early involvement of diverse experts when designing government services?

Multi-disciplinary Teams.

300

Which helps more with customer happiness — fixing their issue fast, or showing you understand them?

Showing you understand them.

300

Which Canadian platform supports families by giving clear information on school systems, scholarships, and visas?

EduCanada.

300

What’s more likely to improve a customer’s mood — solving the problem fast, or making them feel heard?

Making them feel heard.

400

What Abu Dhabi authority promotes early childhood development, aligning with service design principles?

Abu Dhabi Early Childhood Authority - ECA.

400

What tool do government designers use to baseline the current service experience?

Baselining. 

400

What are critical "make or break" points called in a service journey?

Moments of Truth.

400

AI platform tracks student learning in real-time and recommends exercises to help parents improve their child's education?

Squirrel AI.

400

Which country uses drones for delivering government documents to remote areas?

Rwanda.

500

Which Abu Dhabi program supports services around life events like marriage, birth, and education?

TAMM Spaces Program.
500

What concept ensures government staff are trained and motivated to meet customer expectations?

Employee Experience Focus.

500

In mapping customer journeys, what component measures customer emotions across touchpoints?

Sentiment Charts.

500

What is one reason governments use benchmarking in service design?

To learn best practices and improve their own service delivery.

500

Which country is home to the world’s largest pyramid?

Mexico (The Great Pyramid of Cholula).