ACRONYMS
CMS
Content Management System
(BONUS: What is Tambourine's CMS also known as?)
What is Tambourine's main goal for our Hoteliers?
To shift share away from OTAs and increase direct reservations.
Give three examples of a Brand/Flag hotel.
Marriott, Wyndham Hotels, Hyatt, Hilton, InterContinental, Crowne Plaza, Choice Hotels, Hotel Indigo, and more!
What is the most common amplifier among our clients?
Leisure Traveler Amplifier
Who is responsible for making website edits from clients?
The Account Coordinator and/or Account Executive on the team.
OTA
Online Travel Agent
(Bonus: can anyone name some examples?)
Why does Tambourine exist?
To make hotelier's lives easier by being one instrumental partner for simplified hotel marketing.
Give three examples of an Independent hotel.
Drift Hotel Key Largo, Perry Key West, The DOMINICK, Chamberlain West Hollywood, Temecula Creek Inn, Lake Nona Wave Hotel, La Jolla Cove, Pelican Inn, Half Moon Bay Lodge, Inn at 500, Naples Bar Resort, and more!
What are some main goals of the F&B amplifier?
Table reservations, foot traffic into restaurant, phone calls, menu views
What is a Page Quadrant sometimes commonly referred to as?
Custom Module
ADA
Americans with Disabilities Act
True or False: Tambourine offers a solution for hotel's Central Reservation System at an additional fee.
TRUE
Who are our typical primary Points of Contacts with our clients?
Director of Sales and Marketing, Marketing Manager, General Manager, Director of Revenue Management, F&B Manager
What do the Meetings and Weddings amplifiers have in common?
The main goal is to generate quality RFPs
You're doing an audit of the website and notice an internal page has a glitch happening with the content. What team is responsible for fixing this, and how do you know who to assign it to?
Development Team. Locate the Lead Developer highlighted on that project within the CMS (not on the Account Distribution sheet)
SEO and SERP
Search Engine Optimization
and
Search Engine Results Page
What are the main six hotel segments that Tambourine can help support?
Leisure Travel, Food & Beverage, Golf, Meetings & Groups, Spa, Weddings & Events
True or False: We can report on eCommerce revenue for our Brand/Flag hotels such as Marriott, Wyndham, and Hilton.
FALSE
True or False: We will be giving campaign level reporting for the outlet amplifiers
False! Only for Leisure / Business Traveler
A new button for OpenTable reservations was just added to the website for a F&B Amplifier website. How do you make sure it's being tracked properly?
Test it yourself in Google Analytics > Real Time under the "RAW Data" view!
If the new button is not being tracked, complete the "Event Tracking" tab on the feeder sheet for that property and assign a task to the "Tracking & Analytics" alias to setup event tracking.
GDPR and CCPA
General Data Protection Regulation
and
California Consumer Privacy Act
Name four of the eight core instruments that make up a Tambouriner.
Action oriented, Instills trust, Attracts top talent, Collaborative, Optimizes work processes, Drives results, Customer focused, Ensures accountability
What is any person or group of persons whose primary business is to directly or indirectly operate, manage, or franchise Hotels?
Hotel Management Group
Examples: Woodside Hotels, Pacifica Hotels, Springboard Hospitality, White Lodging, Charlestowne Hotels, Charming Inns
Why would we suggest an amplifier as opposed to just a single campaign?
We've determined that one campaign is not enough to drive quality RFPs and guarantee an increase in leads. All pieces need to work together in symphony (ha ha ha) to produce results.
What's the process for creating a new landing page that doesn't follow the current default layout on the website?
1. Open up a new task list template, "Account Service: New Landing Page" and relabel it based on the purpose of the page (ie. Account Service: New Landing Page - Holiday Pop-up Bar)
2. Provide all necessary info. and details to Copywriter to compose copy for this landing page.
3. Share copy and design direction to designer to create a mock-up.
4. Once mock-up is approved by client, pass the path to the PSD along to the developer to build out the landing page.
5. QA new page once it's built out and pass along to client for final approval.
6. Determine if it needs to be added to the navigation or if it can be a "hidden"/no-index landing page.
7. Assign task for SEO specialist to complete meta descriptions, if applicable.