Common Advertising Strategies
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Advertising Wild Cards
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Common Advertising Strategies (AGAIN!)
100
The kind of advertisement in which nothing is ever boring, everything is fun, adventurous, and filled with...

What is "Excitement!"?

100

The first "A" in "AIDA Model".

What is "Attention"?

100

The amount it costs to run a Super Bowl ad.

What is "$7 million for 30 seconds of air time"?

100

The advertising technique in which there are visual elements, but not audio elements.

What is a "Visual" or "Display Ad"?

100

When an ad features sports celebrities, famous actors, and iconic singers to encourage you to buy a product.

What is "Star Power"?

200

When a product or service or trip keeps emphasizing how it is "fun for the whole ____"!

What is "Family Fun"?

200

The "I" in "AIDA Model".

What is "Interest"?

200
The number of ads the average person sees in a day (range acceptable)?

What is 5,000 to 10,000 ads?

200

The advertising technique in which there are both audio and visual elements?

What is "Video Ad" or "Commercial"?

200

When an advertisement plays sad music or shows a close, sweet moment between loved ones to make you feel an emotional connection to a product/service.

What is "Heart Strings"?

300

When advertisers include really good songs or sound effects to their ads in order to emphasize the "mood" of their commercials.

What is "Sounds Good"?

300

The "D" in "AIDA Model".

What is "Desire"?

300

The color combination style(s) most likely to stand out in an ad (any answer acceptable).

What is "primary colors", "monochromatic colors", or "black and white"?

300

The advertising technique in which audio elements are used, but not visual elements.

What is an "audio" or "radio ad"?

300

When advertisers use charming cartoon or animal mascots to coerce consumers to buy their product, like Tony the Tiger for Frosted Flakes or the Pillsbury Dough Boy.

What is "Cute Celebrities"?

400

When an advertisement features traditionally good-looking tweens and teens playing the role of younger people to play with age-appropriate toys.

What is "Ideal Kids"?

400

The second "A" in "AIDA Model".

What is "Action"?

400

The amount of ad time found to most effective to maintain audience interest.

What is "forty-five seconds to one minute"?

400

The advertising technique in which only text is used.

What is an "e-mail" or "subscription ad"?

400

When football commercials always feature the perfect touchdown and razor commercials always feature a leg that is already shaved.

What is "Selective Editing"?

500

When products do fantastical things in a life-like fashion, such as toy planes flying through clouds, dolls talking with perfect human voices, and rocket launchers that actually explode.

What is "Amazing Toys"?

500

A way that an ad can effectively employ any step in the AIDA Model.

What is [approved by Ms. Burk]?

500

The most effective advertising technique.

What is "word of mouth advertising"?

500

An collection of products advertised mailed to you in a bundled format.

What is a "catalog"?

500

When advertisers feature fabulous parties to sell perfume, awesome beaches to sell swimsuits, and crazy outer space battles to sell toy rockets, all of which don't come with those cool places.

What is "Life-Like Settings"?