Common Advertising Strategies
What is "Excitement!"?
The first "A" in "AIDA Model".
What is "Attention"?
The amount it costs to run a Super Bowl ad.
What is "$7 million for 30 seconds of air time"?
The advertising technique in which there are visual elements, but not audio elements.
What is a "Visual" or "Display Ad"?
When an ad features sports celebrities, famous actors, and iconic singers to encourage you to buy a product.
What is "Star Power"?
When a product or service or trip keeps emphasizing how it is "fun for the whole ____"!
What is "Family Fun"?
The "I" in "AIDA Model".
What is "Interest"?
What is 5,000 to 10,000 ads?
The advertising technique in which there are both audio and visual elements?
What is "Video Ad" or "Commercial"?
When an advertisement plays sad music or shows a close, sweet moment between loved ones to make you feel an emotional connection to a product/service.
What is "Heart Strings"?
When advertisers include really good songs or sound effects to their ads in order to emphasize the "mood" of their commercials.
What is "Sounds Good"?
The "D" in "AIDA Model".
What is "Desire"?
The color combination style(s) most likely to stand out in an ad (any answer acceptable).
What is "primary colors", "monochromatic colors", or "black and white"?
The advertising technique in which audio elements are used, but not visual elements.
What is an "audio" or "radio ad"?
When advertisers use charming cartoon or animal mascots to coerce consumers to buy their product, like Tony the Tiger for Frosted Flakes or the Pillsbury Dough Boy.
What is "Cute Celebrities"?
When an advertisement features traditionally good-looking tweens and teens playing the role of younger people to play with age-appropriate toys.
What is "Ideal Kids"?
The second "A" in "AIDA Model".
What is "Action"?
The amount of ad time found to most effective to maintain audience interest.
What is "forty-five seconds to one minute"?
The advertising technique in which only text is used.
What is an "e-mail" or "subscription ad"?
When football commercials always feature the perfect touchdown and razor commercials always feature a leg that is already shaved.
What is "Selective Editing"?
When products do fantastical things in a life-like fashion, such as toy planes flying through clouds, dolls talking with perfect human voices, and rocket launchers that actually explode.
What is "Amazing Toys"?
A way that an ad can effectively employ any step in the AIDA Model.
What is [approved by Ms. Burk]?
The most effective advertising technique.
What is "word of mouth advertising"?
An collection of products advertised mailed to you in a bundled format.
What is a "catalog"?
When advertisers feature fabulous parties to sell perfume, awesome beaches to sell swimsuits, and crazy outer space battles to sell toy rockets, all of which don't come with those cool places.
What is "Life-Like Settings"?