Background
Check
Check
Ted Waitt had a rented computer, ____ page business plan and $10,000 loan.
3
I am very stubborn, resistant to change and folksy
Ted Waitt
Ad agencies, media organization, specialized communication services & collateral services
Participants/Players in the IMC process
The internet and interactive media has grown largely to facilitate the emergence of interactive agents.
TRUE
Gateway was established in this year
1985
Growth in company, dissatisfaction; Decline in sales
Reasons for Agency Change
Key players in the IMC process: has products or services to be marketed, the funds, develop marketing plan and make final decisions
Clients (Advertisers)
An advantage of a decentralized organizational system is that it allows for more top-management involvement.
FALSE
This company acted as Gateway’s first outside agency
Carmichael Lynch
Safe place for when agencies ‘fail’ Gateway
In-house
The centralized system, decentralized system and in-house agencies.
Types of Agency Formations
An advertising agency is an inside firm that specializes in the creation, production and/or placement of the communications message.
FALSE
Gateway changed agencies this many times
8 times
Riddle me this: Started on a farm; transition from agriculture to technology
Gateway
Which of the following ad agencies was NOT hired by Gateway?
a) DiMassimo Brand Advertising
b) Arnett Group
c) Leo Burnett
Arnett Group
Siltanen/Keehn was hired by Gateway because they had the experience and reputation pertinent to the market to which Gateway belonged.
TRUE