SSP’s & DSP’s
In-app
Video
Publisher Integrations
Ad Tech Hodge Podge
100
The letters SSP - stand for what?
Supply Side Platform
100
Popular App integration type abbreviated by 3 letters.
What is an SDK?
100
The term SSAI stands for what as it relates to video advertising.
Server Side Ad Insertion
100
This integration type - although revolutionary is known for causing some latency to the page if too many ad providers are loaded up client side.
Client Side Header Bidding
100
The letters RTB stand for what?
Real Time Bidding
200
Pubmatic is classified as what?
An SSP
200
This mobile company known for in-app ads is known for being India’s first unicorn startup.
In-Mobi
200
The term OTT stands for what?
Over the Top
200
Google's server-to-server integration that allows third parties to compete for a publisher's inventory
Open Bidding / EBDA / EB
200
The first banner ad on the internet was for which company in 1994?
AT&T and it appeared on Hotwired.com in 1994
300
DSP Ad Tech company founded by Jeff Green which bills itself as the largest independent programmatic advertising DSP for digital media buyers in the world.
The Trade Desk - Symbol TTD on the NYSE
300
This publisher integration type is known for causing lower latency than it’s client side sister.
Server-to-Server
*Will accept Amazon TAM or Prebid/Index S2S or oRTB
300
This three letter word which bubbled up recently due to publishers having multiple integrations via the header and server describes agencies,brands and traders seeking the most efficient route to inventory.
SPO aka Supply Path Optimization
400
This DSP - is often times considered the number 2 DSP in the world next to DV 360. It’s know for its strength with retail advertisers and lack of intuitive self serve tools.
Amazon DSP
400
Name the person who invented the Lumascape. **Hint - they are the head of LUMA Partners
Terry Kawaja
500
This SSP has undergone a turnaround & finished 2019 with an overall take rate of 14%. They’ve gone “all in” investing and building “demand manager” off of prebid for publishers while also acquiring RTK & Telaria DSP in 2019. The combined company is now called….
Magnite
500
The first ever ad server was invented by this company?
FocaLink Media Services
500
The IAB launched an initiative to get stakeholders across the digital advertising and media supply chain working together to RE-ARChitect digital marketing to balance personalization and consumer privacy.The name of the initiative is this…...
Project Rearc