What M & What A?
Xandr has officially been acquired by this behemoth
What is Microsoft?
Supply Path Optimization helps marketers find the most ___________ paths to inventory
What is efficient? (optimal, quickest, cheap, best, direct)
These two top 5 streaming services officially introduced ad tiers in 2022 for the first time
What is Netflix and Disney+?
This member of the advertising 'duopoly' has lost ~2/3rds of its value in the last year
What is Facebook?
What is Unified ID 2.0
Yahoo took a 25% stake in this native leader
What is Taboola?
This is an area where companies like Google, Amazon, Salesforce, and Microsoft see a lot of potential, and now have marketing offerings. This is also in the sky.
What is Cloud?
Homer Simpson regularly says the acronym for this hot, emerging digital format
What is DOOH?
DAILY DOUBLE
This big tech company is 'building a DSP', according to a Digiday report
What is Apple?
Google has pushed back third party cookie deprecation in Chrome to this timeframe
What is late 2024?
BONUS POINTS: What about GAID deprecation on Android?
DAILY DOUBLE
This public company recently acquired DSP Amobee for a paltry $239M
What is Tremor Intl?
BONUS POINTS
How much money did Singtel spend on 'building' the Amobee stack?
This hot sector is similar to DMPs but focuses on the "customer" instead
BONUS QUESTION: What do CDPs do?
Companies like CVS, Walmart, and Target have entered into this hot, growing industry sector
What is Retail Media Networks?
BONUS QUESTION
Which travel brand has recently partnered with Yahoo to create a 'travel media network'?
This company is leading the charge in stealing search market share from Google
What is Amazon?
This hot new industry category enables companies to match their data sets in a privacy compliant manner
What is Clean Rooms?
The SSP now consists of companies formerly known as The Rubicon Project, SpringServe, Telaria, SpotX, and more
What is Magnite?
The Trade Desk now gives its buyers a direct path to publisher inventory through this new offering
What is OpenPath?
DAILY DOUBLE
Yahoo became the exclusive DSP reseller of this company's ACR data
What is Vizio / Inscape?
This non-Meta, social media company now brings in more revneue than Snap, Pinterest, and Twitter combined
What is TikTok?
Apple's Privacy Relay attempts to obfuscate what critical identity signal?
What is IP?
Criteo finally closed on its deal to acquire this OG company in mid-2022
What is IPONWEB?
What is a first price auction?
BidStack, Anzu, and Frameplay are all companies that focus on this type of digital ad inventory
What is in-game?
Google recently offered regulators to open up access to this as a way to avoid antitrust action
What is YouTube inventory?
Google Topics returns this many relevant 'topics' for a given user
What is 3?