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100

what is the meaning of humor?

Making the ad funny to catch your attention

100

what is the meaning of testimonials and endorsements?

using celebrities to make the product convincing 

100

what is the meaning of sense appeal?

using sight and sounds to appeal to your senses

200

what does hype mean?

making products seem exciting by using words like "amazing" and "incredible"
200

what is the meaning of a must-have?

suggesting that you must have the product to be happy or satisfied

200

what is the meaning of fear?

using a product to solve something like bad breathe

300

what is the meaning of games and activities?

putting a commercial into a form of a game

300

what is the meaning of sales and prices?

showing a discounted price to make the product look better

300

what is the meaning of claim?

informing you how the product works or can help you

400

what does special ingredients mean?

promoting a special ingredient to make the product seem it works better 

400

what is the meaning of repetition?

repeating a message or idea so you can remember it.

400

what is the meaning of call to action?

telling you what to do to take away all doubt in the buying process

500

what is the meaning of prizes, sweepstakes, and gifts?

using a chance to win a gift to attract your attention

500

what does association mean?

using images hoping you'll transfer a good feeling about the picture to the product

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