Vocabulary
Using images (like a cartoon character character or the American flag), in the hope you'll transfer your good feelings about the image to the product.
Association
Using words like amazing and incredible make products seem really exciting.
Hype
Showing or announcing a discounted price can make a product look better
Sales and Price
Telling you what to do "Buy today!" or "Vote now"-removes all doubt about next steps.
Call to Action
Suggesting that you must have the product to be happy, popular, or satisfied.
Must-have
Using sights and sounds to appeal to your senses: sight, touch, taste, etc.
Sense Appeal
Informing you about how the product works or helps you.
Claim
Using a product to solve something you worry about, like bad breath.
Fear
Promoting a special ingredient may make you think the product works better than others.
Special Ingredients
Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it.
Games and Activities
Using a chance to win a prize to attract attention.
Prizes, sweepstakes, and gifts
Featuring someone, like a celebrity, saying how the product worked for them can be convincing.
Testimonials and Endorsements
Using ads that make you laugh can catch your attention and be memorable.
Humor
Repeating a message or idea so you remember it.
Repetition