Technology
Technology is the practical application of which of the following studies to society and
industry:
a. Literature
b. History
c. Science
d. Economics
c. Science
Advertising media are channels of
a. distribution. c. production.
b. communication. d. marketing.
b. communication.
A medical professional enters a patient’s symptoms into a computer program designed to help diagnose illnesses. This program is known as a(n)
a. expert system.
b. Voice over Internet Protocol.
c. virtual doctor.
d. computer-aided design.
a. expert system.
Which of the following is an example of social media advertising:
a. A person holds a sign to advertise a business.
b. A business advertises on the radio.
c. A company advertises on Instagram.
d. A company gives away pens printed with its logo.
c. A company advertises on Instagram.
Which of the following is a method of technological information gathering that businesses
can use to enhance customer relations:
a. A customer registers on the company website.
b. A customer comes to the store to fill out a warranty card.
c. A customer writes a letter of complaint to the company.
d. A customer receives a coupon in the mail from the business.
a. A customer registers on the company website.
Which of the following is not considered a technological innovation:
a. The weather
b. The wheel
c. The Internet
d. The cell phone
a. The weather
Newspapers and magazines are categorized as _____________ media.
a. publication c. time
b. broadcast d. direct
a. publication
Which of the following is an example of a general business magazine:
a. Fortune c. Entertainment Weekly
b. AdWeek d. Teen Vogue
a. Fortune
Ad-blocking software and spam filters help individuals to avoid
a. unwanted web advertising. c. direct print mail.
b. unsolicited publications. d. telemarketing calls.
a. unwanted web advertising.
Which of the following problems is connected to technology:
a. Lack of health care
b. Oil shortages
c. Inflation
Which of the following problems is connected to technology:
a. Lack of health care
b. Oil shortages
c. Inflation
d. Air pollution
d. Air pollution
Which of the following is a benefit that businesses receive from using the Internet:
a. Improved methods of manufacturing
b. Faster connections with suppliers
c. Easier use of satellite radio
d. The ability to call employees on the road
b. Faster connections with suppliers
Double Jeopardy
A way by which newspapers can be classified as advertising media is by
a. the cost to advertise in them.
b. the amount of effort required to place an ad in them.
c. how often they are published.
d. their ability to reach people away from home.
c. how often they are published.
When a business uses computer technology to manage its money and move it among different accounts, it is taking advantage of
a. hardware.
b. expert systems.
c. electronic data interchange.
d. electronic transfer of funds.
d. electronic transfer of funds.
. If marketers want to reach potential customers who are weary of traditional ads, they might try
a. sending out a direct mailing. c. purchasing a newspaper advertisement.
b. making a radio commercial. d. creating a viral video.
d. creating a viral video.
How can technology make entering foreign markets easier?
a. Satellite technology lessens trade barriers.
b. Businesses can sell products online.
c. It eliminates shipping costs.
d. It makes accounting tasks simpler.
b. Businesses can sell products online.
A specific Internet technology that allows users to make voice and video calls online is called
a. Electronic Transfer of Funds.
b. Expert Systems.
c. Hardware.
d. Voice over Internet Protocol.
Voice over Internet Protocol.
Which of the following is an example of a newspaper that focuses primarily on the business world:
a. El Nuevo Herald c. USA Today
b. The Atlanta Voice d. The Wall Street Journal
d. The Wall Street Journal
Double Jeopardy
Because their advertisements last only as long as they are on the air, broadcast media are considered ____________ media.
a. short-term c. space
b. affordable d. time
d. time
Double Jeopardy
Nick recently received a text message that appeared to be from his bank. The message stated that there had been a security breach at the bank, and he was asked to text back with his ATM pin number to confirm his account. Because the message seemed a bit odd, Nick called his bank and found out that the message was a hoax. Nick was a victim of
a. smishing. c. soliciting.
b. phishing. d. trespassing.
a. smishing.
Phil works from his home office on Tuesdays and Thursdays. This is known as
a. information gathering.
b. networking.
c. telecommuting.
d. collaborating.
c. telecommuting.
When an employee uses a computer program to help manage bookkeeping tasks, s/he is using
a. expert systems.
b. networking abilities.
c. software.
d. hardware.
c. software.
Double Jeopardy
A primary benefit that magazine advertising offers is the ability to
a. deliver a low-cost message.
b. target a group of individuals interested in specialized content.
c. get an ad published at the last minute.
d. reach almost all homes throughout the United States.
b. target a group of individuals interested in specialized content.
Computers direct robots and other machines to do specific tasks in a technology known as
a. computer-aided manufacturing.
b. computer-aided design.
c. Internet telephony.
d. virtual training.
a. computer-aided manufacturing.
Triple Jeopardy
Which of the following statements about television advertising is true:
a. Due to the popularity of DVRs, network television ads only reach a small audience.
b. Television ad slots are inexpensive to purchase.
c. Even fast-forwarded, television ads reach their target audience.
d. Local television advertising has the broadest reach of all broadcast media.
Even fast-forwarded, television ads reach their target audience
Double Jeopardy
How has technology changed the nature of marketing?
a. Businesses have fewer potential customers to reach.
b. It’s easier for businesses to communicate with customers.
c. Marketing jobs are scarcer than they used to be.
d. Marketing is now completely electronic.
b. It’s easier for businesses to communicate with customers.