What is they will decide whether to accept your recommendations or will act on basis of message. Have to reach decision maker to fulfill purpose.
100
Def for purpose
What is Purpose
100
Relevant facts of yours audience #1
What is Empathy
100
Strategy
Organization
Style
Document Design
Photographs and Visuals
What is Plan
100
How many different audience types are there?
What is 5
200
may be asked to comment on message or implement ideas after they’ve been approved. Also include lawyers who may use your message.
What is Secondary Audience
200
Def for audience
What is Audience
200
Relevant facts #2
What is Analyzing individuals
200
Def for strategy
What is Strategy
200
The title of this Module
What is Adapting Your Message to Your Audience
300
receives message first and routes it to other audiences. Sometimes also tells you to write the message.
What is Initial Audience
300
Def for information
What is Information
300
Knowledge
Demographic
Personality
Values and Beliefs
Past Behavior
What is Analyzing Individuals
300
def for organization
What is Organization
300
Focusing on gatekeepers and decision makers, would be used if..
What is your audience have different needs
400
has power to stop your messages before it gets to the primary audience. Secretary decides who gets to speak to or see the boss is the gatekeeper.
What is Gate Keeper
400
Def for objections
What is Objections
400
Group of people who share assumptions about what channels, formats, and styles to use, what topics to discuss and how to discuss them, each person is part of several discourse communities.
What is Discourse Community
400
def for style
What is Style
400
Name three different communication channels
What is Speed, Accuracy, cost, numbers of messages, number of people, efficiency, and ability to promote goodwill
500
has political, social, or economic power on the message. Pays close attention to transaction between us and the primary audience.
What is Watch Dog Audience
500
def for context
What is Context
500
Values, attitudes, and philosophies
What is Organization's Culture or Corporate Culture
500
def for document design
What is Document Design
500
Michigans Football team lost to who in the Orange Bowl