ADBR 150 JEOPARDY

BLACKBOARD

100

THIS IS WHERE YOU CAN FIND THE PROFESSOR OUTSIDE OF CLASS TIME.

WHAT ARE THE OFFICE HOURS LINK ON BB?

200

TWICE A WEEK ...TELL YOU ANYTHING YOU WANNA KNOW.

WHAT ARE ANNOUNCEMENTS?

300

THESE ARE MANDATORY AND WORTH 5% TOTAL.

WHAT ARE EXTENDED LEARNING OPPORTUNITIES?

400

POST HOMEWORK. FIND TEAMS. PEER REVIEWS. PRETERM WAS HERE. CRUCIAL TO SURVIVAL IN SCADNOW. 

WHAT ARE DISCUSSION BOARDS?

ASSIGNMENTS

100

WE HAD TO TURN THIS IN BEFORE CLASS TODAY TO GET CREDIT.

WHAT IS THE PRETERM CHALLENGE/ASSIGNMENT?

200

WE HAVE ONE OF THESE IN WEEK 5. SHORT ANSWER AND MULTIPLE CHOICE.

WHAT IS THE MIDTERM EXAM?

300

THIS IS WORTH A GRAND TOTAL OF 30%.

WHAT IS THE FINAL PROJECT?

400

THERE IS A FOLDER HERE THAT OUTLINES ALL THE ASSIGNMENTS FOR THE QUARTER.

WHAT IS THE ASSIGNMENTS TAB IN BLACKBOARD?

ADVERTISING

100

DAVID OGILVY

WHO IS THE GODFATHER OF ADVERTISING?

200

ONE OF THESE MANAGES THE OVERALL RELATIONSHIP BETWEEN THE BRAND AND THE CUSTOMER. THE OTHER ONE IS RESPONSIBLE TO PROMOTE THE BRAND WITH PAID STRATEGIES.

WHAT IS THE DIFFERENCE BETWEEN MARKETING AND ADVERTISING?

300

THESE PEOPLE  are responsible for the linguistic content of advertisements.

WHAT IS THE ROLE OF A COPYWRITER?

400

THIS PERSON is typically the head of the creative team. These professionals have the final say on what goes to the client and make important upper-level managerial and creative direction decisions.

WHAT IS A CREATIVE DIRECTOR?

CLASS RULES

100

NEVER ACCEPTED. NO EXCEPTIONS.

WHAT IS LATE WORK?

200

GET UP DRESS UP SHOW UP. CAN'T MISS 5 CLASSES. ASYNCH HW SUNDAY NITE AND MUST ENGAGE IN COURSE 2 TIMES PER WEEK.

WHAT IS THE ATTENDANCE POLICY?

300

NO HATERS ALLOWED.

WHAT IS THE CLASS CULTURE?

400

INCLUDES TEAMWORK, CLASS PARTICIPATION, COURSE ENGAGEMENT, AND JUST PLAIN GOOD INSIGHTFUL WORK DURING THE QUARTER.

WHAT IS THE LEADERSHIP GRADE?

CLASS JOURNEY

100

YOU MUST COMPLETE 3 OF THESE IN SCAD EXTRA, GUESTS AND GUSTO OR SOME OTHER COOL OPPORTUNITY APPROVED BY MCP.

WHAT ARE EXTENDED LEARNING OPPORTUNITIES?

200

FUTURE FESTIVAL NYC ONLINE

WHAT IS THE FIELD TRIP FOR SUMMER 2023?

300

M ADVERTISING

WHAT IS THE REQUIRED TEXTBOOK FOR ADBR 150?

400

Teams build a creative campaign for selected brand

• Teams aka "Agencies" will source real brands for clients and strategize branding/advertising campaigns
• Final Projects will include: Concept - Creative - Pitch
• 'Shark Tank' Panel will act as client and select the BEST PITCH for each designated client

WHAT IS THE FINAL PROJECT IN ADBR 150?