Marketing Vocab
Viral Marketing Moments
Everything AdCats
U of A Lore
Tucson Fun Facts
100

What group of consumers is a marketing campaign specifically aimed at?

What is the Target Audience 

100

Which artist turned a viral June 2025 paparazzi confrontation into a marketing moment by monetizing the phrase “standing on business” and using it to promote his new album?

Who is Justin Bieber

100
Who was our first client this semester?
What is More Than a Bed Tucson? 
100

Arizona men's basketball lost to what team in the Final Four? 

What is Michigan 

100

What mountain near Tucson offers the southernmost downhill skiing in the United States?

What is Mt Lemon

200

What type of content is created by consumers rather than brands, often used to increase authenticity and trust?

What is User-Generated Content (UGC)

200

This AI-generated Christmas advertisement by what drink company was criticized for being creepy, soulless, and lacking human touch.

What is Coca-Cola

200

AdCats had a joint meeting with this club when the Cooper Center came to visit. 

What is AMA

200

MrBeast visited what U of A facility in late November 2025 to film for his video "$1 vs $1,000,000,000 Futuristic Tech!"

What is Biosphere 2

200

What are Tucson’s strict lighting ordinances designed to protect?

What is Dark Skies

300

What prompt encourages consumers to take a specific next step, like “Shop Now” or “Learn More”?

What is Call to Action or CTA

300

Which brand turned a viral, user-generated TikTok jingle into an official commercial?

What is Dr Pepper

300

AdCats helped make marketing materials for the Bear Down music festival, which was this year's headliner. 

Who is Waka Flaka Flame

300

This sorority girl went viral during the 2025 sorority rush season, gaining instant fame, followers, and brand deals. 

Who is KKG Bylthe

300

About how many days of sunshine does Tucson get each year?

What is over 350 days

400

What strategy involves setting a high initial price and lowering it over time?

What is Price Skimming

400

What was the name of the burger that the CEO of McDonald's tried, sparking the viral “burger battle” among fast food CEOs?

What is the Big Arch Burger

400

What marketing class does our club advisor, Margaret Ebeling, teach?

What is Marketing 361 Introduction to Marketing

400

In 2025, everyone received a peculiar UAlert stating to avoid the Speech and Hearing building because of what hazard? 

What is a swarm of bees 
400

What title did Tucson receive for its rich food culture and history?

What is UNESCO City of Gastronomy

500

What term describes the stages a consumer goes through from awareness to purchase?

What is Customer Journey

500

What was the controversial tagline used in a widely criticized American Eagle campaign featuring Sydney Sweeney that sparked major backlash?

What is  "Sydney Sweeney has great jeans"

500

Rob Mattina gave some good advice on bringing a copy of what when attending a guest speaker? 

What is your resume

500

What was the amount of the accounting error that contributed to the University of Arizona’s $177 million budget deficit in late 2023?

What is 240 million dollars  

500

What is the name of the largest aircraft storage facility in the world, located in Tucson?

What is Davis-Monthan Air Force Base Boneyard