this case focuses on _________ involved with marketing and sports.
legal issues.
100
who was the plaintiff and who was the defendent
Adidas America, NCAA
100
who does Adidas contract with in order to advertise and promote their products?
a) NCAA members & coaches
b) NCAA members & institutions
c) coaches& institutions
d) NCAA members & coaches & institutions
d) NCAA members & coaches & institutions
100
Why was the case dissmessed
there wasn't enough evidence
100
What does NCAA claim?
that they are trying to avoid the commercial exploitation of student athletes
200
This case illustrates the matters of ____________________.
copyright laws involving trademark and logos
200
What does NCAA stand for?
National Collegiate Athletic Association
200
What does Adidas provide to the NCAA?
discount on shoes and apparel
200
Since ______ the NCAA rules have continues to change
1977
200
When did Adidas America sue NCAA?
November 19, 1998
300
As the contractor, it is significant to know ________ dealing with your promotional rights?
restrictions and laws.
300
In what year was NCAA founded
1906
300
_____ is also given to the team.
cash.
300
what does ByLaw 12.5.5 state?
limits the amount of advertising that may appear on an athletes uniform
300
This bylaw only allows_______________ in size.
one logo which is less than 2 inches
400
NCAA enforced a bylaw to _________ of such promotional rights?
restrict the sales
400
In what year was Adidas founded?
a)1948
b)1949
c)1968
d)1969
b) 1949.
400
Adidas obtains ___________ , in exchange for providing the NCAA with goods and services.
promotional rights.
400
what is the Adidas trademark and why does it violate the bylaw?
three descending stripes, because the size is larger than 2 inches
400
If Bylaw 12.5.5 places any restrains on the amount of advertising it is to _________?
maintain the integrity of college sports
500
what does this case show? what is the result?
how intense marketing can become between companies, lawsuit can be filed
500
Adidas was founded by _______ ?
Adolf "Adi" Dassler
500
True or false?
NCAA doesnt have to wear Adidas clothing during practises
false
500
After this trial what did the court come up for as their conclusion?
NCAA and Adidas are not competitors so NCAA is not intentionally trying to limit the amount of advertising on student athlete’s apparel
500
what did Adidas fail to present in order to prove that NCAA used bylaw 12.5.5 to affect the markets?