Campaign Set Up
Where do you set the overall budget?
Campaign Level
What are the 3 main inventory sources?
Open Exchange
Private
On Demand
Name a type of targeting that can be applied?
Keyword, Geo, Audience, Proximity, etc.
When setting up a new placement, you should always toggle which switch as soon as you create the placement name?
Active to PAUSED
Your campaign is delivering but it is under-pacing - name one way to increase scale and delivery?
Open up targeting, increase max bid, etc.
Where do you set all of your targeting?
Placement Level
Which inventory source is more cost efficient: Open Exchange or On Demand?
Open Exchange
What tool can help you create and save audiences (1st and 3rd) and enables you to see user counts for cookies and device IDs?
Audience Libraries
What is the easiest way to get reporting for your campaign?
Pull an email report
Your PMP is not delivering, oh no!
Name one way you can troubleshoot what the issue is
Investigate the deal details
Confirm all deal set up again with publisher + campaign management team
Look at No Bid Reasons
Is our data too restrictive, is the ad attached not compatible with the publisher’s inventory, etc
Flag issues to the publisher
Is the publisher adding filters on their side that are not immediately obvious? Adjust as needed
If performance is not in line, let the publisher know and share that budget is at risk
Is it best to set optimization goals at the package and placement level OR just at the package level and link the placement to it?
Package level and link placement to it
How can you make sure that you are subscribed to all available On Demand inventory?
Navigate to the Private Inventory section, select On Demand and click "Subscribe"
True or False:
You can whitelist sites by dropping in a list of site names at the placement level, delivery will only be across these sites.
True
What tool can you use at the placement level to help you understand why your placement is not bidding?
No Bid Reasons under diagnostics tools
The client asks you to extend the campaign for another week, where do you update the flight dates?
Campaign Level AND Package level AND placement level (if not assigned to package)
When setting up a Survey, how many custom pixels/segments do you need to create first?
2
After setting up a PMP, where can you find the deal you just created?
Private Inventory
True or False:
You can blacklist at the Account Level, Advertiser Level, and Placement Level.
True
You need to change the max bid for 20 of your placements, what is the fastest way to do this?
Bulk Edit Tool
What is the best optimization goal for video?
Highest Completion Rate (VCR)
Surveys have 2 custom pixels/events: Users Exposed and Survey Start. Do you place the users exposed event at the campaign level or within the survey?
Campaign Level (across all Ads)
The first step in creating a PMP/Private Deal is to create a new smart ad serving or simple ad serving deal?
Smart Ad Serving
How do you map over 1st party or custom 3rd party segments to the DSP?
Fill out the Segment Mapping Template with Segment Name and Segment ID, and send to your Account Management Team.
What is the final step before launching a campaign?
1. Celebrate
2. Download excel QA Sheet
3. Attach placements to ads
2. Download excel QA Sheet
Name one way you can optimize a campaign manually?
Sites, max bid, ads, etc.