5 C's
What C is Experiential marketing creates content for the marketing mix and Capture content, redistribute internally & externally
What is content?
What was the name of the campaign that Liquid I.V. held?
What is I.V. O'clock?
T/F: Planning an event is not just a party, it requires a lot of legality work.
TRUE!
This type of marketing focuses on creating memorable, interactive brand experiences instead of traditional ads.
What is experiential marketing?
What iconic movie has Kelli said she has never seen before?
The Lorax
What C is the heart of every experiential marketing strategy and conduit for inciting action & developing a relationship
What is connection?
This iconic New York City location was taken over with “error” messages just before 4 p.m. as part of the campaign launch.
What is Times Square?
True or False: Keeping just your party updated is important when planning an event.
False
This feels random but completely choreographed and uses surprises to cause memory spikes & lasting impact.
What is a surprise and delight connection?
What is Kelli's favorite color?
Orange!
What C is the ultimate objective and "someone" --> "something"
What is conversation?
This reality dating show was included as part of the campaign’s media integration strategy.
What is Love Island?
This is necessary with other parties to successfully hold an event.
What is communication?
This type of currency is called the "hand raiser currency" and interests in buying goods.
What is internet currency?
What college did Kelli attend for undergrad?
Peru State
What C is: Few elements have a greater impact on the success & failure of an experience and Participatory experiences drive longer & deeper connections
What is control?
These 50 delivery robots were used to hand out reusable water bottles and samples in Times Square.
What are Kiwibot robots?
This type of management requires event planners to follow laws and safety regulations.
What is health and safety management?
What does SET MESSAGE stand for? (at least 3)
What is the situation & background, experiential objectives, target audience, message, experiential strategy, selected locations & brand ambassadors, systems & mechanisms for measurement, action, gauging effectiveness, evaluation
What is Kelli's favorite tree?
What is a Magnolia Tree?
What C is: Consumers are more willing to initiate contact with brands for an experience
What is currency?
This specific time of day is called the “most dehydrating hour” in the campaign.
What is 4 p.m.?
This process helps reduce the amount of possible risk at an event.
What is Risk Management?
What are the 5 components to Engagement Control Structures?
What is journey sequencing, gamifications, technology routing, informed influencing, & crowdsourcing?
What hip slang did Kelli try to convert everyone to say for local bar: The Brass Rail?
The Bra Ra