Chapter 6
These are the four elements of a SWOT analysis.
What are strengths, weaknesses, opportunities and threats?
Another term for cost per mille.
What is cost per thousand?
Crisis communication falls under this stage of the conflict management life cycle.
What is the reactive stage?
The newest named generation, they will begin having buying power as soon as 2028.
What is Generation Alpha?
About 2% of users of this platform are over the age of 65.
What is TikTok?
The destination of the ADPR study abroad trip is to this country (pending approval this week).
What is London, England?
The venue's capacity, within 50.
What is 700?
This type of research interviewing involves stopping someone on campus to ask them a few questions.
What is an intercept interview?
Something that is passed quickly from peer to peer via social media.
What is viral content or viral marketing?
Posters in subway tunnels telling travelers that when they observe something suspicious to “see something, say something is an example of this?
What is 'risk' communication?
In the 1980s there were just over 1,000 total commercial TV networks in the United States. Today there are over 1.700 TV networks, more than 200 streaming services, dozens of major social media platforms, and nearly 4 million social media influencers. This is an example of what phenomenon?
What is media fragmentation?
This is the most-male dominated social media platform.
What is X?
This idea refers to the development of increasingly connected, international relationships that affect culture, people, and economic activity.
What is globalization?
This took place at George's on March 3, 2018.
What is Mr. Kinder's wedding reception?
This type of research would give an agency the best understanding of what messages the client has shared in the past.
What is archival research?
Name one of give of Grunig's five possible objectives.
What is message acceptance, attitude change, behavior change, message exposure or accurate dissemination?
A(n) ________ crisis often threatens an organization’s revenues, market share, stock price, or even the safety of its customers, such as with the recall of a defective product.
What is an operational crisis?
Members of this generation tend to define themselves according to their profession, and many spend much of their careers with the same employer?
Who are the Silent Generation?
What is contact information?
This measures the extent to which less powerful members of organizations and society accept and expect that power is distributed unequally.
What is power distance?
The number of ownership groups of George's.
What is four?
This type of research primarily focuses on things that can be counted, rather than capturing a measurement of emotional qualities.
What is quantitative research?
What is behavioral changes?
When two brands are fighting over the same resources.
What is competition?
Social media algorithms can promote these, in which individuals’ opinions are constantly being reinforced by exposure to like-minded individuals and pages.
What is an echo chamber?
This branch of the PESO model provides an organization the greatest opportunity to craft their own message.
What is owned media?
In a culture with low Individualism (i.e., high Collectivism), these traits are highly valued.
What are group loyalty and harmony?
The original name of the business.
What is George's Majestic Cafe?
The authors use for influencers use this term to describe are prominent members of the community who are respected for their experience or expertise on a topic.
Who are opinion leaders?
An audience member who may know your brand or is actively engaged on your website is known as this.
What is an active audience member?
The four elements of the conflict management life cycle.
What are proactive, strategic, reactive and recovery?
Which of these social media platforms do social media users get news from most often according to the Pew Research Center's Journalism Project?
What is Facebook?
If a brand created a collaboration with a second brand and they both cross-posted the item on their respective social pages, this would be an example of which kind of media?
What is shared media?
Because a company like Alphabet has headquarters in the United States but also a European headquarters in Dublin, Ireland, it is said be this type of company.
What is a multi-national corporation?
The name of the founder of the establishment.
Who is George Pappas?