Product
What is BetterCloud's legacy product called?
What is FlashPanel
From a technology standpoint, what is an Ideal Customer Profile?
Google Suite; Google + other SaaS apps; Office 365 + other SaaS apps
Answer these credibility questions: When were you founded? How many employees do you have?
2011; 200-215
What is an example of a compelling event for which you'd reach out to a prospect?
Promotion, news article, acquisition, growth, etc.
Why would you use BetterCloud to manage & secure Slack?
Slack is a highly collaborative workplace. Use cases are onboarding & offboarding and securing files.
In BetterCloud, can I see all of my users and what native connectors they have access to?
Yes
Name 3 things that keep a Director of IT up at night.
Automating manual processes, users being able to share files they shouldn't and exposing data they shouldn't, and too many super admins.
Respond to this objection: "What is the difference between BetterCloud & Okta?"
Okta secures connections, BetterCloud secures interactions.
What are the do's & don'ts of a subject line?
Do be yourself & be creative, use your research, create a sense of urgency. Don't lie or trick them, don't use words like "report," "book," or "learn."
Why did BetterCloud get its start managing Google? What can we do for Google?
Because the native admin console for Google is lacking and businesses were shifting to the cloud. We empower G Suite admins to have the granular control & visibility into their environment that is needed.
In addition to Google Drive, what two file collaboration platforms does BetterCloud natively connect with?
Name 3 verticals that fall within BetterCloud's ICP.
Technology, Retail, and Services
Respond to this objection: "We have a CASB. How is BetterCloud different?"
CASB are like a sledgehammer. They have no SaaS operations management capabilities. BetterCloud is like a scalpel.
What are the 3 things that go into a best practice email?
Intro + reason for reaching out (WYWYN); SalesLoft template; call to action/ask
What can BetterCloud do for Office 365?
Onboarding & offboarding, day-to-day management, and secure user access. Bonus points for on the road map - One Drive & Sharepoint.
Explain how you would use BetterCloud for onboarding.
To automate giving people access to the right applications at the right access level. This is a workflow that can be kicked off by creating a user in Google.
Name 3 things that keep a CISO up at night. Bonus points if you know what CISO stands for!
Chief Information Security Officer. Audits, compliance, regulation, data protection, etc.
Respond to this objection: "What is the difference between gPanel and BetterCloud?"
gPanel is just a management tool - they have no security capabilities. It is free with Promevo.
Here's a LinkedIn profile: you have 3 minutes to find 3 pieces of relevant information or reasons to reach out.
[present information]
What can BetterCloud do for Salesforce?
Onboarding & offboarding.
BetterCloud can scan files for PII and other information - what native connectors can BetterCloud do this for? Name all of them.
Google Drive, Dropbox, Box, and Slack
In what Gartner market category does BetterCloud's platform fall?
SaaS Management Platforms or SaaS Operations Management Platforms
I've never heard of BetterCloud. What do you guys do? [insert elevator pitch]
[deliver elevator pitch]
Craft a WYWYN email with a SalesLoft template to the following LinkedIn profile:
[present email]
Explain how you can use BetterCloud's API to manage and secure non-native connectors.
Customers can use BetterCloud's API to connect to business-critical applications that allow for open APIs.