Show:
Advertising
Public Relations
Sales Promotion
Print Advertising
Potpourri
100
Advertising designed to increase sales, encourage interest in products, or explain service features.
What is promotional advertising?
100
Information that is news worthy is contained in this.
What is a news release?
100
A game or activity that requires the participant to demonstrate a skill.
What is a contest?
100
A rough draft that shows the general arrangement and appearance of a finished ad.
What is an ad layout?
100
The location of the Crater of Diamonds state park.
What is Murfreesboro, Arkansas?
200
Advertising that attempts to create a favorable impression and goodwill for a business.
What is institutional advertising?
200
This company ended a relationship with Shell after public reaction.
What is Lego?
200
The company whose free item coupon was featured in the PowerPoint.
What is McDonalds?
200
Includes newspapers, magazines, directories, catalogues, and direct mail.
What is print advertising?
200
The person who hosts CNET Update.
Who is Bridget Carey?
300
This is considered to be the ultimate advertising medium.
What is television?
300
Events where companies invite the media to cover a newsworthy event?
What is a press conference?
300
Too much focus on the short-term and potentially lower profits.
What are disadvantages of sales promotions?
300
The number of people who read a single copy of a magazine.
What is the pass-along rate?
300
The astronaut who recently spent a year living on the International Space Station.
Who is Scott Kelly?
400
Disadvantages to this type of advertising include low response rates and privacy concerns.
What are disadvantages of online advertising?
400
This organization utilized a popular social media trend to bring attention to domestic violence.
What is Salvation Army?
400
Measurable results are an advantage to these types of sales promotions.
What are contests, coupons, and sweepstakes?
400
Shows exactly how an ad will appear in print.
What is the advertising proof?
400
The Billboard Hot 100 #1 song this week.
What is Work by Rihanna, featuring Drake?
500
Being creative and original.
What is the best way to reach the target audience and stand out.
500
The amount that BP was devalued after their oil leak in the Gulf of Mexico.
What is $23 billion?
500
When buying 4 of these the company provides a free plate and tumbler set.
What is loaves of bread?
500
The 5 parts of a print advertisement.
What is headline, copy, illustration, signature, slogan.
500
The current Speaker of the House in the US House of Representatives.
Who is Paul Ryan?