Segmented by demographics, influenced by peer groups, exposed to competing brands all seeking her loyalty.
What is a consumer.
100
the process by which sensations are selected, organized,
and interpreted.
What is perception.
100
The Office clip we viewed in class was an example of what?
What is classical conditioning.
100
___________ is the driver of behavior
What is motivation
100
In young children, self concept is often described in terms of what?
What is possessions
200
To give you frameworks for understanding SOME factors that motivate people to act or think a certain way.
What is the goal of this class.
200
Related information stored in memory, typically depicted as a spiderweb or networked structure.
What is a schema.
200
These theories assume that learning takes place as the result of responses to external events.
What is behavioral learning theories.
200
The underlying assumption of drive theory is that we crave
What is balance
200
Self concept contains self _________, self ________, and self _____________.
What is image, esteem and efficacy.
300
The 4 Ps.
What is product, price, promotion and place.
300
Which part of the brain controls memories (according to Brain Pop video is class)?
What is the temporal lobes.
300
When we watch others and reproduce behaviors that we see.
What is observational learning.
300
Henry Murray created a list of 27 __________ needs
What is psychogenic
300
Verbal persuasion from others that one possesses capabilities to master activities are likely to mobilize greater effort.
What is social persuasion regarding self-efficacy.
400
Compared to the U.S., Texas is _________(age), _________(income) and more _____________(race/ethnicity).
What is younger, poorer, and Hispanic.
400
Which senses take up the most space in the cerebral cortex?
What is vision and hearing.
400
Autobiographical memories are called what
What is episodic memory
400
Self-actualization is what
What is the final stage in Maslow's Hierarchy of Needs
400
BP
Shell
UT
A&M
are examples of
What is impression management
500
Name three psychographic characteristics of wine consumers.
What is
Open to new experiences
Following their own path in life
Information-savvy and confident consumers
Desirous of intangibles, experiences and emotions
Having their life priorities in order
Eschewing brands as badges
500
The largest market share across ethnic food categories.
What is Mexican/Hispanic
500
Four types of memory are
What is Sensory, Working, Short term, Long term
500
What leads to stronger brand loyalty and resistance to attacks?
What is involvement
500
_____________________study other people, are self-conscious, focus on appearance, can adapt to differing social situations.