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Consumers, Perception
Learning
Learning 2
Well-being
Hodgepodge
100

What is the Pantone 2020 Color of the year?

classic blue

100
What was the office example an example of?
classical conditioning (also be able to identify the conditioned, neutral and unconditioned stimuli)
100
What is the type of memory that is autobiographical?
Episodic
100

Environmental efforts, Philanthropy, Ethical labor practices and Volunteering are ways to demonstrate what?

What is corporate social responsibility

100

What type of memory lasts the longest?

Long-term (also episodic...)

200

What are the top ethnic foods in the U.S.

Italian, Mexican and Chinese.

200
Related information stored in memory, typically depicted as a spiderweb or networked structure.
What is a schema.
200
What is the "black box"?
It is the term used for the role of cognition in the stimulus-response process.
200

What is Lush (the corporation) recognized for in terms of being an ethical business? 

salary cap for executives, fair trade, grass roots investment, reduced packaging...

200
Semiotics has what 3 components?
Object, sign, interpretant
300
The 4 Ps.
What is product, price, promotion and place.
300

Declarative memory includes what two types of memory?

Semantic and episodic

300
What is observational learning
The consumer sees, remembers, and puts into practice a behavior that she has seen demonstrated by a model
300

In general, what percent of men have been sexually harassed? 

27%

300
What are the two social marketing strategies covered in the book?
corporate social responsibility and cause marketing
400
Compared to the U.S., Texas is _________(age), _________(income) and more _____________(race/ethnicity).
What is younger, poorer, and Hispanic.
400
What makes us forget information?
Decay over time Interference & displacement
400

In the Bandura examples, we saw adults do what?

Model violent behavior towards a child's toy.

400

Women make up ___ of the workforce at entry level, but just 29% of corporate or executive positions at Adv, Media & Tech companies are held by women.

Half

400
The minimum difference we can detect between two stimuli is what?
just noticeable difference jnd
500

Which group chooses wine more than any other alcoholic beverage?

Women

500
What is the magic number 7?
The original number of items we could have at any time in working memory - now believed to be closer to 2-3.
500
Which type of learning is the result of positive and negative reinforcement
instrumental
500

tone from the top, employee well-being, corporate social responsibility, compliance programs

What is ethical business criteria

500
When companies make exaggerated claims about the environmental friendliness of their company or products, it is called what?
Greenwashing