Sports Marketing
What was the main target market for sports marketing?
Male fans
What type of advertising was introduced in the early 2000s
AdWords
What does SEO stand for?
Search Engine Optimization
What 2 major technological ways to portray commercials came out after Print Ads?
TV and Radio
What are the 4 P's in advertising
Product, Price, Promotion, Place
What was the marketing campaign was a bust for being too stereotypical?
"Shrink-it-and-Pink-it"
What did this new type of advertising introduce?
Pay-per-click ads
SEO puts websites where when you search for it?
A. On the side panels
B. Top of the links
C. Makes it smaller
D. Highlights the Links
B. Top of the links
What did SEO's use to make optimize searches?
Keywords
What is another word for Free media exposure
Publicity
What was the marketing campaign that broke Stereotypes?
"This-Girl-Can"
What is the term for comparing the benefit of an advertisement to its cost
Marketing Analysis
Who puts positive messages out about a brand?
In what year was free web-based emailing come out
1996
One ad for all costumers is an example of what?
Mass Marketing
What year did the "This-Girl-Can" campaign launch?
2015
What was one of the most beneficial things to online advertising
SEO
What is the best way to Market for Word-of-Mouth?
Social Media
What emailing service came out with free web-based emailing?
Hotmail
A group most likely to buy a product is?
Target Market
In the NFL what % of fans are female (as of 2009)
41.3%
What was a big benefit of online marketing?
Being able to reach a large audience
What are at least 2 advantages of email marketing?
either: Cheaper, Trackable, Interactive, and/or Clickable Links
70%
Advertisements have to be approved by _ _ _
FTC (Federal Trade Commission)