Types of Fabric
Yarn that is made by combining 2 or more types of fibers (Hint: How is a smoothie made?)
What is Blended Yarn?
All money before deductions
Digital system used at checkout to process transactions, calculate totals, and automatically update inventory levels in real-time
What is POS (Point of Sale)?
A cost-sharing arrangement where a manufacturer/wholesaler and a retailer share the cost of advertising, allowing local retailers to run higher-quality ads and giving national brands local exposure at a lower cost.
What is Cooperative (Co-op) Advertising?
Positive word-of-mouth and reviews that act as free marketing
What is Brand Reputation?
Course durable twill-weave cotton fabric (Hint: What's the trendiest pants fabric today in fashion?)
What is Denim?
The amount of money set aside for expenses, element that fashion shows are most dependent on
What is (a) Budget?
Software and data analytics retailers use to monitor buying habits, allowing for personalized marketing and tailored product recommendations
What is Customer Preference Tracking?
The 4 P's in Marketing
What are Product, Price, Place, and Promotion?
Treating a complaint as an opportunity to fix a problem and turn a frustrated customer into a loyal advocate through empathy and quick resolution
What is the "Opportunity Mindset"?
Double-sided mid-weight knit fabric that is ideal for infant clothing (Hint: What top do athletes wear during games?)
What is (Interlock) Jersey?
What is Net Money?
Digital displays on store shelves that allow retailers to update prices wirelessly across the entire store simultaneously, ensuring pricing accuracy
What is ESL (Electronic Shelf Labels)?
When users "participate" in the ad through likes, shares, and views, providing immediate feedback and viral potential through social media
What is Engagement?
The final step in the buying process where the associate asks for the order and finalizes the deal
What is Closing the Sale?
One of the most luxurious fabrics, which was first discovered in China. (Hint: Spiders create this)
What is Silk?
Pricing of merchandise a few cents lower than a dollar denomination (Hint: Left-digit bias)
What is Odd-Figure Pricing?
The standard barcode used to identify products. When scanned, it instantly retrieves the correct price from the database and tracks which specific item was sold
What is the UPC (Universal Product Code)?
The process of dividing a broad consumer or business market into sub-groups (segments) based on shared characteristics
What is Market Segmentation?
Which one is more cost effective: keep existing customers or acquiring new ones
What is keeping existing customers?
Finer, smoother yarns that are produced by combing wool fibers, in contrast to bulkier woolen yarns
What is Worsted Wool?
The price category for mass-produced apparel products between high-quality and designer products
Tags that allow retailers to track inventory through the supply chain without direct line-of-sight scanning
What is RFID (Radio Frequency Identification)?
The visual presentation for promotional purposes at the place where goods are sold, usually near the checkout
What is Point of Sale display?
The type of sales approach the phrase "May I help you find something?" is
What is Service Approach?