Advanced Google Ads

Google Ads Product

100

What's the purpose of the Google Ads Product for most clients?

Acquire the most relevant conversions at the lowest possible cost

200

How does the Ads Team achieve this goal?

1. Keep Client's Account Running (guard against: Billing, ID ver, etc.)

2. Optimization Loop 

300

Which 3 Platforms (Excluding our beloved UNI) do we utilize to fulfill OMG's Google Ads?

Google Ads, MatchCraft, CTM

400

What is a good defense to keep a client who is questioning value?

Cover Conversions & Impression Share.

500

Name the Lowest* & Highest*

- Budget Tiers & 

- Corresponding Management Fees for those tiers

$0-$1,000 ($299 Mgmt Fee)

$6,001 and up(16.5% of Budget)

Google Ads Dashboard

100

#1 Most Helpful place to see Client's Ranking & standing in marketplace?

Auction Insights

200

Where do we see the Payment Threshold? 

Billing Summary

300

We are running 2 campaigns for a client (Heavy-Duty Towing & Light-Duty Towing)

Our client is happy & wants performance breakdowns [by campaign]. Where do we go?

Campaigns

400

A client wants to see how much of the $500 promo has been dispersed so far. Where do we go?

Billing Summary

500

(1.) A Tow Client has an overall CTR of 7%

(2.) A Flex Client has an overall CTR of 7%

Do we call this Needs Improvement, Good, or Excellent?

(1.) Tow - Good

(2.) Flex - Excellent

Google Ads Industry/Product Knowledge

100

This recent Extension add-on to the Ads Platform allows us to upload rich & relevant visuals.

Image Extensions 

200

Every Client Qualifies for Image Extensions

(T/F)

False

300

What Replaced Text Ads within Google Ads?

 Responsive Search Ads (RSAs)

400

What are the Benefits of Responsive Search Ads?

More relevant Ads to consumers by mixing & matching high-performing headlines & descriptions

500

Name 4 Google Ad Types

Search Ads

Call Ads

Display Ads

Retargeting Ads

Ancillary Platforms

100

Keyword Planner is most relevant in what stage of a client's life-cycle?

A) Planning/Research

B) Creation

C) Maintenance 

A) Planning/Research

200

What does Keyword Planner help us see? (Name 2 benefits)

1)Search volume

2)Keywords & what they cost / Budget

300

Name 2 Perks of MatchCraft

• Machine Learning & AI

• Historical Data & Conversion Analysis

• Continual Bid + Budget allocation & pacing
  
  
  

400

Name 2 Perks of CTM

1) Detailed Attribution, helps us see Calls

2) Scoring system (feedback loop) to rate those calls

500

When is the most appropriate time to use the MatchCraft Estimate tool?

New Sales & Upgrades (Provides budget options)

Scenarios

100

A client states that they cannot answer calls on certain days. What are the next steps?

1. Determine Ad schedule

2. Adjust Ad schedule to reflect days available

200

A client is concerned about Impound Calls they're receiving. What can be done?

1. Ensure Impounds are added to negatives (Handled: Creation)

300

A client is concerned due to receiving calls meant for competitors.

1) Add the Competitor Name as Negative Keywords

2) Coach Client on how to convert those calls if possible.

400

Can you receive calls from outside your service areas?

(Yes/No)

Yes.

500

A client is not spending their entire budget. The PSA requests a Budget increase. Why would this happen?

If the budget is too inappropriately low, the ad will not receive impressions (can't afford relevant keywords)

If the ad isn't seen, the ad isn't clicked. Budget isn't spent.