ALL OF THE ACTIVITIES INVOLVED IN SELLING GOODS OR SERVICES DIRECTLY TO FINAL CONSUMERS FOR PERSONAL NON-BUSINESS USE.
What is RETAILING
100
ALL ACTIVITIES IN SELLING GOODS OR SERVICES TO THOSE WHO BUY FOR RESALE OR BUSINESS USE.
What is WHOLESALING?
100
SHORT-TERM OBJECTIVE THAT IS APPROPRIATE FOR COMPANIES PLAGUED WITH OVER-CAPACITY, INTENSE COMPETITION, OR CHANGING CONSUMER WANTS.
What is SURVIVAL?
100
A NAME, TERM, SYMBOL, OR DESIGN, OR COMBINATION OF THEM, INTENDED TO INDENTIFY THE GOODS OR SERVICES OF ONE SELLER OR GROUP OF SELLERS AND TO DIFFERENTIATE THEM FROM THOSE OF COMPETITORS.
What is A BRAND?
100
THE DIFFERENCE BETWEEN THE PROSPECTIVE CUSTOMER'S EVALUATION OF ALL THE BENEFITS AND ALL THE COSTS OF AN OFFERING AND THE PERCEIVED ALTERNATIVES (CPV).
What is CUSTOMER PERCEIVED VALUE?
200
THIS TYPE OF STORE HAS A NARROW PRODUCT LINE LIKE THE BODY SHOP.
What is A SPECIALTY STORE?
200
CARRY STOCK, MAINTAIN A SALES FORCE, OFFER CREDIT, MAKE DELIVERIES, AND PROVIDE MANAGEMENT ASSISTANCE.
What ARE FULL SERVICE WHOLESALERS?
200
PRICING STRATEGY IN WHICH PRICES START HIGH AND SLOWLY DROP OVER TIME.
What is MARKET SKIMMING PRICING?
200
THE ADDED VALUE ENDOWED ON PRODUCTS AND SERVICES, REFLECTED IN HOW CONSUMERS THINK, FEEL, AND ACT WITH RESPECT TO THE BRAND, AS WELL AS THE PRICES, MARKET SHARE, AND PROFITABILITY THE BRAND COMMANDS FOR THE FIRM.
What is BRAND EQUITY?
200
A DEEPLY HELD COMMITMENT TO RE-BUY OR RE-PATRONIZE A PREFERRED PRODUCT OR SERVICE IN THE FUTURE DESPITE SITUATIONAL INFLUENCES AND MARKETING EFFORTS HAVING THE POTENTIAL TO CAUSE SWITCHING BEHAVIOR.
What is LOYALTY?
300
CUSTOMERS FIND THEIR OWN GOODS, ALTHOUGH THEY CAN ASK FOR HELP.
What is SELF-SELECTION?
300
SELL A LIMITED LINE OF FAST MOVING GOODS TO SMALL RETAILERS FOR CASH.
What is A CASH AND CARRY WHOLESALER?
300
THE SUM OF FIXED COSTS PLUS VARIABLE COSTS FOR A GIVEN LEVEL OF PRODUCTION.
What is THE TOTAL COST?
300
MIXING AND MATCHING MARKETING ACTIVITIES TO MAXIMIZE THEIR INDIVIDUAL AND COLLECTIVE EFFECTS.
What is INTEGRATED MARKETING?
300
CLV - DESCRIBES THE NET PRESENT VALUE OF THE STREAM OF PROFITS EXPECTED OVER THE CUSTOMER'S LIFETIME PURCHASES.
What is CUSTOMER LIFETIME VALUE?
400
THIS POSITIONING STRATEGY INCLUDES STORES WITH A BROAD PRODUCT ASSORTMENT AND HIGH VALUE ADDED; THEY PAY ATTENTION OT STORE DESIGN, PRODUCT QUALITY, SERVICE, IMAGE, AND THEY ENJOY HIGH MARGINS.
What is BLOOMINGDALE'S?
400
FACILITATES BUYING AND SELLING ON COMMISSION OF THE SELLING PRICE, LIMITED FUNCTIONS, GENERALLY SPECIALIZE BY PRODUCT LINE OR CUSTOMER TYPE.
What is A BROKER OR AGENT?
400
TOTAL COSTS DIVIDED BY PRODUCTION.
What is THE AVERAGE COST?
400
ACTIVITIES AND PROCESSES THAT INFORM AND INSPIRE EMPLOYEES.
What is INTERNAL BRANDING?
400
CRM - THE PROCESS OF CAREFULLY MANAGING DETAILED INFORMATION ABOUT INDIVIDUAL CUSTOMERS TO MAXIMIZE CUSTOMER LOYALTY?
What is CUSTOMER RELATIONSHIP MANAGEMENT?
500
TWO OR MORE OUTLETS OWNED AND CONTROLLED, EMPLOYING CENTRAL BUYING AND MERCHANDISING, AND SELLING SIMILAR LINES OF MERCHANDISE.
What is A CORPORATE CHAIN STORE?
500
INDEPENDENTLY OWNED BUSINESSES THAT TAKE TITLE TO THE MERCHANDISE THEY HANDLE.
What is A MERCHANT WHOLESALER?
500
EDLP
What is EVERY DAY LOW PRICING?
500
CONSUMER FOCUSED EXERCISE THAT INVOLVES A SERIES OF PROCEDURES TO ASSESS THE HEALTH OF THE BRAND, UNCOVER ITS SOURCES OF BRAND EQUITY, AND SUGGEST WAYS TO IMPROVE AND LEVERAGE ITS EQUITY.
What is A BRAND AUDIT?
500
THE PROCESS OF BUILDING, MAINTAINING, AND USING CUSTOMER DATABASES AND OTHER DATABASES TO BUILD CUSTOMER RELATIONSHIPS.