These are the five basic mutually exclusive types of promotion.
What are Feature & Display, Feature Only, Display Only, TPR and Special Pack?
100
These are the 4 dimensions you must select in order to run a report?
What are Measures, Time, Geography and Product Dimensions
100
IRI personnel who goes into selected stores within 48 hours of best food day, on a weekly basis to record merchandising activity.
What is an auditor?
100
These retailers are not included in MULO.
What are Costco, Dollar Tree, Bed Bath & Beyond, just to name a few.
200
The primary driver of Base Sales
What is Distribution?
200
The measure that tells us the amount of trade promotion support we received from the stores participating.
What is Weighted Weeks?
200
Used to help find specific hierarchy selections. Could be brands, UPCs, etc)
What is Advanced Search?
200
IRI gets this data from the retailers.
What are UPC level, Weekly Dollars and Units
200
Hurricane Sandy, Dr Oz on Oprah, Sunday FSIs.
What is an example of things that effect Base Sales that cannot be measured in POS Data?
300
The measure that helps you understand your "everyday shelf price"
What is Weighted Average Base Price?
300
This is the definition of Subsidized Base Sales.
What are sales that would have occurred even if a promotion was not present?
300
The "Guy with the Tie" on the workspace toolbar.
How do you collaborate a workspace with another user?
300
The definition of RMA and CRMA.
What is a retailer defined trading geography that are Census accounts.
An IRI defined trading geography that includes the retailer's stores plus the competitive retailers in the area.
300
Name two ways using the "Fx" button to include all UPCs in a report
What is select descendants at level UPC and what is select Leaves
400
An IRI proprietary smoothing process to understand base and incremental sales. IRI will remove the promoted weeks and only look at the non-promoted weeks.
What is calculating the Baseline/baselining?
400
The average percentage by which sales increased in weeks with the selected Causal Condition.
What is % Incrase in Dol by Merch or % Lift?
400
You can do this with the NEXT button.
What is filter the data by attribute, value or create a top 10 UPC report
400
Total Store Dollar Sales, floor to ceiling, wall to wall.
What is All Commodity Volume or ACV?
400
When I want to evaluate sales rate that will equivalize for size of the market, this is the measure I use.
What is Dollars per $MM ACV?
500
The reason you may see a difference between ACV Wtd Distribution and Avg Weekly ACV Distribution
What is a slow moving item?
500
Items that include some # of items free.
What is a Special Pack?
500
The tool that allows you to see any filters or custom objects that are contained in a workspace.
What is the i button, or Toggle Report Information?
500
This is the base price pricing rule.
What is a Price decrease that occurs after 6 consecutive non-promo weeks with a sustained lower selling price of 5% or more.
500
This is the difference between Wtd Avg Base Price and Average Price - No Merch?
What is one includes the base price from all stores and the other includes the non-promoted price only from stores not participating in a promotion.