What is the expected sales in the absence of any in store trade promotion?
100
These are the five basic mutually exclusive types of promotion.
What are Feature & Display, Feature Only, Display Only, TPR and Special Pack?
100
In this area in Unify, I can only toggle between pre-selected items in a drop down menu, I cannot get to the selector.
What is a Desk?
100
IRI personnel who goes into selected stores within 48 hours of best food day, on a weekly basis to record merchandising activity.
What is an auditor?
100
Costco, Dollar Tree , Bed Bath & Beyond, just to name a few.
What are retailers that are not included in MULO.
200
The primary driver of Base Sales
What is Distribution?
200
This is the definition of Weighted Weeks.
What is the measure that tells us the amount of trade promotion support we received from the stores participating.
200
These are the things I can use to Filter my reports in the Library - name at least 2.
What are Business Issue, Tag, Model, Use, Author and Favorites?
200
IRI gets this data set from the retailers.
What are UPC level, Weekly Dollars and Units
200
Hurricane Sandy, Dr Oz on Oprah, Sunday FSIs.
What is an example of things that effect Base Sales that cannot be measured in POS Data?
300
The measure that helps you understand your "everyday shelf price"
What is Weighted Average Base Price?
300
This is the definition of Subsidized Base Sales.
What are sales that would have occurred even if a promotion was not present?
300
The Burger Icon on the Unify page takes me here.
What is the Global Navigation Menu?
300
The definition of RMA and CRMA.
What is a retailer defined trading geography that are Census accounts.
An IRI defined trading geography that includes the retailer's stores plus the competitive retailers in the area.
300
My brand has 10 items, so this is the highest Total Points of Distribution I can reach.
What is 1000?
400
An IRI proprietary smoothing process to understand base and incremental sales. IRI will remove the promoted weeks and only look at the non-promoted weeks.
What is calculating the Baseline/baselining?
400
The average percentage by which sales increased in weeks with the selected Causal Condition.
What is % Incrase in Dol by Merch or % Lift?
400
You can do this with the Funnel icon.
What is filter the data by value or create a top X report?
400
Total Store Dollar Sales, floor to ceiling, wall to wall.
What is All Commodity Volume or ACV?
400
When I want to evaluate sales rate that will equivalize for size of the market, this is the measure I use.
What is Dollars per $MM ACV?
500
One reason you may see a difference between ACV Wtd Distribution and Avg Weekly ACV Distribution
What is a slow moving item or seasonality or out of stocks?
500
The measure that tells me what percent of Promoted Volume was truly Incremental.
What is Trade Efficiency?
500
These are three areas of functionality under the "More" Button - name at least 2.
What are Export, Share, Find/Replace, Link Dimensions, Personalization, Properties?
500
This is the base price rule.
What is a Price decrease that occurs after 6 consecutive non-promo weeks with a sustained lower selling price of 5% or more.
500
This is the difference between Wtd Avg Base Price and Average Price - No Merch?
What is one includes the base price from all stores and the other includes the non-promoted price only from stores not participating in a promotion.