These are the five basic mutually exclusive types of in store merchandising.
What are Feature & Display, Feature Only, Display Only, TPR and Special Pack?
100
These are the 4 dimensions you must select in order to run a report.
What are Measures, Time, Geography and Product Dimensions?
100
IRI personnel who goes into selected stores within 48 hours of best food day, on a weekly basis to record merchandising activity.
What is an auditor?
100
Costco, Dollar Tree, Bed Bath & Beyond, just to name a few.
What retailers are not included in MULO???
200
The primary driver of Base Sales
What is Distribution?
200
The measure that tells us the amount of trade promotion support we received from the stores participating.
What is Weighted Weeks?
200
The three areas of functionality under Grid Configuration.
What are Conditional Formatting, Format Masks and Data Suppression?
200
This is the data that IRI get from the retailers.
What is UPC level, Weekly Dollars and Units?
200
The French Paradox, Dr Oz on Oprah, Sunday FSIs.
What is an example of things that effect Base Sales that cannot be measured in POS Data?
300
The measure that helps you understand your "everyday shelf price"
What is Weighted Average Base Price?
300
Sales that would have occurred even if a promotion was not present.
What is Subsidized Base Sales?
300
The "Guy with the Tie" on the workspace toolbar.
How do you collaborate a workspace with another user?
300
A retailer defined trading geography and the IRI defined trading geography that includes the retailer's stores plus the competitive retailers in the area.
What is an RMA and a CRMA ?
300
When your sale price is so low, you do not sell enough dollars to reach expected levels, but you do sell more units than expected.
How can you have negative incremental dollars?
400
An IRI proprietary smoothing process to understand base and incremental sales. IRI will remove the promoted weeks and only look at the non-promoted weeks.
What is calculating the Baseline/baselining?
400
The average percentage by which sales increased in weeks with the selected Causal Condition.
What is % Incrase in Dol by Merch or % Lift?
400
You click this when you want to filter their data by attribute, value or create a top 10 UPC report
What is the NEXT button?
400
Total Store Dollar Sales, floor to ceiling, wall to wall.
What is All Commodity Volume or ACV?
400
When you want to evaluate sales rate that will equivalize for both the level of distribution AND the number of items sold.
When should I use Dollars per $MM per item?
500
The answer to the unique characteristics of the Newell categories when understanding availability of our products to consumers. This is the measure we will use.
What is the Index of TPD share to Dollar Share?
500
Items that include some # of items free.
What is a Special Pack?
500
The tool that allows you to see any filters or custom objects that are contained in a workspace.
What is the i button, or Toggle Report Information?
500
This is the base price pricing rule.
What is a new base price will be set after 6 consecutive non-promo weeks with a sustained lower selling price of 5% or more.?
500
The difference between Wtd Avg Base Price and Average Price - No Merch.
What is one includes the base price from all stores and the other includes the non-promoted price only from stores not participating in a promotion?