$$$$$
Marketing
DE DE DE
Economy
Randomness
Finance
100
What is CPM?
What is Cost per Mille? (cost per thousand exposures)
Charge to advertisers based on exposure (impression*) of message to specific audience
Prices per thousand viewers reached (Mille = Latin for “thousand”)
100
•Resources owned & controlled by the government
•Limited personal choices
•Proned to corruption
What is command economy?
100
“Solution looking for a problem”
What is technology push?
100
Things required to live, such as food, clothing, and shelter
What are needs?
100
Gautam's mom's first name?
What is Sunita?
100
Loans backed by collateral
What are Secured loans?
200
Also known as a P&L Statement
What is an Income Statement?
200
Data that help you determine how often potential customers use a particular service
What is Use-based data?
200
Individual who will use your product
End User
200
Money, land, buildings, tools, and equipment
What are capital resources?
200
Periodic symbol for gold
Au
200
Inelastic demand occurs when?
1. No acceptable substitutes
2. Price change is so small relative to consumer’s income, consumer still willing to buy
3. Product is a basic need, not a want
300
My sales was $40, my COGS was $10, my GM%?
What is 75%?
300
The act of establishing a favorable relationship with customers & general public
Publicity
300
$20M ~ $100M
What is the sweet spot for TAM (Total Addressable Market)?
300
A large # of businesses selling different products, but similar; each has small market share
What is monopolistic competition?
300
What does EDI stand for?
Electronic Data Interchange
300
Investors that use their own money to provide money for young startups, that neither friends nor family members
What are angel investors?
400
“IOU” by company to pay back loan in a future date, with set interest rate
What is a bond?
400
4 Principles of Capitalism
1.Private Property
2. Freedom of Choice
3.Profit
4.Competition
400
What is a persona?
400
Involves the locations and methods used to make products and services available to customers
What is Distribution?
400
Mrs. Lin's favorite movie
What is 
400
What is the accounting equation?
Asset = Liabilities + Owner's Equity
500
Loans, outstanding invoices (Accounts Payable, A/P, Notes Payable) are examples of?
What are liabilities?
500
A paid form of communication sent out by a business about a product or service
What is advertising?
500
What are the 2 goals of DE course?
1.Systematic Approach
2.Validate the viability, sustainability, profitability, and scalability of an idea before you spend or commit
500
What is a Press Release?
500
Ability to transform individual bits of data into usable information for making business decisions (like promotion, product marketing, offerings, etc.)
What is data-mining?
500
HELOC
What is Home Equity Line of Credit?
600
Direct communication between a prospective buyer and a sales representative
Personal Selling
600
Any means of communication that reaches very large # of people
What is mass media?
600
Bryan Kim's dream college?
UCI
600
What is the US unemployment rate (Sept'19)? Lowest in 50 years!!
3.5%
600
USMCA
What is the US-Mexico-Canada Agreement? This will replace the NAFTA and was finally signed 12/11/19 by Congress after months of stalling!! This will require 75% of auto's be made in US (from 50%).
600
Things owned by the company
Examples: Cash, equipment, inventory, Accounts/Receivable (A/R)
What are assets?