Advertising
What are the four mediums of advertisment?
Broadcast Media
Internet
Alternative advertising
Is sales promotions a tool Brand promotions use?
Yes
How many ads does the average person see a day?
3,000 Ads
Historic Times Square- What was it the first to do in regards to advertising?
The first to use electric billboard to advertise
what is the oldest &most effective type of advertising?
Print medium
What is the medium?
The channel of communication used to send a message.
What are a few types of brand promotions?
Social networks/blogs
Podcasting/smartphone messaging
Event sponsorship
Influencer marketing
How much money was spent on advertising at the beginning and end of the 20th century?
450 Million
Ben Franklin- How did he influence advertising?
First to use illustration.
What are some advantages of newspaper advertising?
-Newspaper reaches a large # of people
-Quick & inexpensive advertising medium
-can target specific geographic area
-Effective for mass marketing
What order is the Communication process?
What is a advertising campaign?
Series of coordinated advertising that communicate a reasonably cohesive and integrated theme about a brand.
what is the 2nd most recognized word in the world?
Coca-Cola
A poster should be to the eye what a shout is to the...___.
Ear
what are some examples of direct-mail advertising
-Newsletters-Catalogs-Coupons-Circulars-Samplers-
What is the definition of advertising mediums.
The channel of communication used to send a massage.
What are some examples of Audience categories?
Household consumers
Members of a trade channel
Professionals
Members of business organizations
Government officials and employees
What year is the first known newspaper ad?
1625
Hollywood sign- what is significant about this in advertising history?
Gabbing attention
What is a brochure
used to describe a product or service in an easy-to-read,eye-catching format
what is an outdoor advertising
Bill Boards
Posters
Banners
etc.
Regional advertising is...
Producers, wholesalers, distributors, and retailers that concentrate their efforts in a relatively large geographic region.
Who is the Father of Advertising?
Pete d. Barle
what was the first advertising code/law in history?
What does print medium included
NEWS PAPER
MAGAZINES
DIRECT MAIL
FLYER &BROCHURES
BILLBOARDS(OUTDOOR)